Telemarketing often has a negative reputation. In fact, many people cringe when they hear the word “telemarketing.” That’s because it reminds them of being disturbed at dinner by random phone calls from individuals trying to sell them things they don’t need.
However, the following is the truth of modern telemarketing: It isn’t the widespread upheaval and general nuisance that some believe it to be. In reality, it’s a business-booster that generates leads, increases revenues, and gets real, measurable results!
No, not everyone who answers the phone when a telemarketer calls will agree to make a purchase or book an appointment. But why would telemarketing exist if it didn’t produce beneficial outcomes for Milton Keynes business owners? Telemarketing is a potent and cost-effective marketing technique, as telemarketing companies Milton Keynes have long recognized.
There are plenty of other advantages to utilizing telemarketing to expand your company. Here are some examples:
Direct input from consumers, clients, and your target demographic is one of the most significant resources an organization can have. What better way to learn about the requirements and desires of your target audience members? Getting information “direct from the source” is a great way to refocus marketing campaigns, improve customer service, and develop new products and services.
Consumers today place a high value on their relationships with the companies they support. They are aware of their options, thus while deciding whether or not to support certain businesses, they assess how those brands make them feel. A real human voice connects with another living human through telemarketing. Genuine interaction is enabled, and legitimate connections are formed as a result.
The best way to engage your customers is to speak with them directly. Placing a human at the center of your sales strategy from the start provides your company a voice and allows you to build a relationship with your customers. You can respond to any queries or concerns the customer may have about dealing with your organization. You will then have a better understanding of your prospects and will be able to uncover opportunities to upsell your services.
Many firms have little choice but to sell their products and services to local communities, even though those beyond their local market could benefit greatly from them if given the opportunity.
Businesses in Milton Keynes often spend their limited advertising budget on campaigns that only reach a small number of customers, banking on the fact that people who reside in the local areas around their places of business will support them. Telemarketing, on the other hand, allows these businesses to “open their doors” to customers all across the country and even the globe!
When you invest a significant amount of money in complicated marketing campaigns and other digital initiatives such as SEO or PPC, there is an unavoidable waiting period. Of course, the objective is that customers will reply to the ads in a short period of time, but the ‘results’ are rarely as fast as most Milton Keynes business owners would like.
Telemarketing, on the other hand, allows businesses to get rapid responses. Sales are made on the spot, during the calls, which eliminates the time spent waiting for your marketing efforts to pay off.
Multi-channel marketing tactics are required in 21st-century marketing. As one of the leading telemarketing companies Milton Keynes we are well aware of that at Pearl Lemon Leads. However, as a part of a larger marketing campaign, it is the one element that often boosts others the most.
Take, for example, an email outreach campaign. Those responding positively, or with some interest, to our initial emails can then be contacted personally by telemarketers, speeding up the sales process or reducing the time between initial contact and face to face meetings.
Many businesses in Milton Keynes also make use of social media marketing, but are really not sure how doing so really helps them. By adding telemarketing into the mix you can reach certain audiences, often rather specific ones, and, after obtaining their contact information via a special offer or promotion, have a skilled telemarketing team take over to either turn cool leads into hot leads ready for your sales team to close or into immediate sales on the spot.
Going back to a point made earlier, people care a lot about how businesses make them feel, including how much they feel they can trust them. People don’t get much of a sense of how trustworthy a brand is from their website, or even their social media pages, and while chatbots can be useful they are also often very stiff and cold, and can leave consumers will the impression that your business just does not care about its customers enough to assign humans to address their concerns.
As one of the top telemarketing companies Milton Keynes, Pearl Lemon Leads has built a reputation for offering telemarketing services that don’t just generate sales and leads but also help build your brand, establishing that all important consumer trust from the start.
Unlike many other telemarketing companies Milton Keynes we take the time to learn about your firm, your products and services and your company culture and brand voice so that every call we make is a positive extension of all that and can be used to begin building trust from the start.
Contact us today. We’ll be more than happy to explain all the benefits that await you, while also addressing those concerns we’re sure you have.