Nothing is constant. This applies to marketing for small local businesses in the North West just as much as it does to anything else. Although telemarketing isn’t the newest or most innovative marketing technique available to a North West firm, it can be pretty successful with the appropriate guidance. One of the best ways to create leads and close sales is still working with telemarketing businesses in the North West, even in this Internet-dominated era.
The rise of the Internet has unquestionably changed how any business presents itself, whether it is a worldwide behemoth or a budding North West locally focused firm. Many of the changes have benefited these businesses. Still, frequently businesses overlook the advantages of tried-and-true marketing strategies that have been used for a very long time before the Internet in their haste to succeed in the new digital marketing landscape.
Such include telemarketing.
Numerous people have recently claimed or written that telemarketing is dead. However, this could never be further from the truth. Pearl Lemon Leads, one of the best telemarketing firms in the North West, shows clients that it isn’t so every day by giving them the sales, leads, and other advantages of effective telemarketing that they require to both survive and prosper in the B2B and B2C industries.
We accomplish this by listening to the firms with which we deal in the North West, determining what they want to achieve, and then designing a unique telemarketing campaign that matches – and even exceeds – their objectives, aligns with their current marketing initiatives and fits their budget.
When done correctly, what we like to call advanced telemarketing is personal, immediate, transparent, and cost-effective. And it has a high return on investment. It can be used to make phone-based direct sales, qualify leads, do market research, and convert current customers into devoted repeat brand ambassadors, among other things.
By underestimating the effectiveness of contemporary telemarketing, you’ll also be missing out on an opportunity to improve other, “newer,” North West business marketing strategies, which can also aid increase ROI.
Even if you’re sold – or at the very least curious – about what telemarketing can do for your North West company, you’ll need to hire the proper North West telemarketing firm to obtain the results – and the ROI – you want. So, what sets the best telemarketing businesses in the North West apart from the rest? Here are some of the most important things to bear in mind as you look for the perfect match:
Calling random numbers and hoping for the best is no longer effective. Modern telemarketers must understand the laws and regulations that apply and how to get past gatekeeping barriers, which can take the form of caller IDs in a B2C environment or human gatekeepers in a B2B context. This calls for a special kind of sales aptitude that not all telemarketers have.
For example, signing up for email newsletters and content marketing can be an excellent way to obtain helpful contact information. How many of those leads, though, are qualified for conversion, and how accurate is that data? Your salespeople might need a while to figure those statistics out- time they could have used to work on other things.
The finest telemarketing businesses in the North West use clean data and have the resources and know-how to weed out fake information and time wasters.
Business schools can teach you all about the theories underlying sales and conversion, but soft skills, such as creating a likeable, trustworthy telephone persona that presents a company and its products and services in the best possible light, are typically acquired on the job. Ask about staff experience while looking for a telemarketing firm in the North West.
Some telemarketing firms in the North West offer a simple deal: for x, we’ll make y calls each week using script A, B, or C. They don’t appear to understand the distinction between a significant, well-established business and a recent start-up, nor do they care about niche specifics. All of this results in an “our way or the highway” strategy that is probably inexpensive but unlikely to be effective.
Find a North West telemarketing business curious to learn more about your firm, essential personnel, and even your brand voice. Since they’ll be placing calls on your behalf, it’s critical that they not only give customers accurate information but also do so in your brand voice. Only by listening to the client and then tailoring a telemarketing campaign specifically for them can you do this, precisely what we do at Pearl Lemon Leads.
That can help you leverage the power of advanced telemarketing and maximize your return on investment?
Let’s get that dialogue started by contacting Pearl Lemon Leads today!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!