As online marketing continues to advance at a high pace, Worthing businesses are frantically trying to keep up to stay one step ahead of the competition. However, in their eagerness to embrace the new, the majority now frequently overlook tried-and-true marketing techniques that have been proven effective for a long time. Such techniques include telemarketing. When you engage with the right telemarketing business Worthing, you can accomplish some unexpectedly good results, even in this ‘Internet age.
Many Worthing business owners and entrepreneurs believe that social and digital channels are the only option for lead generation, marketing, and growth in the twenty-first century. However, telemarketing is on the more traditional end of the marketing curve, and bad practices have left a negative impact.
When done correctly, such as when it is outsourced to a top telemarketing business, telemarketing remains one of the most effective and affordable methods for lead creation and demand generation. In addition to having a high return on investment (ROI), telemarketing has various other benefits. Read more below.
Digital is undoubtedly innovative, fresh, unobtrusive, and effective, but firms shouldn’t ignore the consumer’s continuous desire for a sincere personal connection.
A phone call offers a welcome human touch in an era where consumers are used to talking with cold, stiff chatbots via digital media. This personal contact makes your customer feel valued and understood, giving your business the edge to swiftly close deals or generate leads.
You risk missing out on crucial chances to speak with someone if you ignore telemarketing. Using the phone to express your message is the best way to engage with your customer one-on-one. That was accurate 20, 30, or even 50 years ago, and it is accurate today.
Compared to many other methods of prospect interaction, phone calls offer quick responses. It’s a straightforward communication approach that produces an immediate response, allowing you to communicate with your clients rather than waiting days, weeks, or even months for input and results.
You could see a swift return on your investment if you have the potential to produce immediate sales. Keep in mind that a few phone calls made to the relevant people by a skilled telemarketing company Worthing could land you some major accounts and some big sales.
While the primary goal of a telemarketing call may be lead generation or appointment setup, when done right, telemarketing can also yield useful secondary outcomes and information that will help you nurture longer-term opportunities and feed your future sales pipeline with a consistent flow of leads, such as:
Every telemarketing call made by the Worthing telemarketing firm you chose to assist you allows your business to learn more about your prospects, including any queries and worries they may have. It’s a two-way conversation, and a skilled telemarketer can listen and talk.
A “real” telephone conversation offers a much higher understanding and familiarity with your target market than any other media. The most efficient way to discover the precise demands of your prospects and then demonstrate how your product or service can solve those needs is by speaking with customers on the phone.
We don’t deny that digital marketing strategies play an important role in today’s Worthing firms’ success, and we certainly encourage you to continue to explore them, but combining telemarketing with these approaches will boost your marketing’s total efficacy.
Telemarketing works well with other marketing channels, such as email marketing. It will generate a more lasting impression, develop longer-lasting relationships, and acquire priceless sales opportunities when used in conjunction with a direct mail campaign too.
It is a well-balanced mix of multi-channel marketing tactics that will yield the best results in the 21st century, and working with an experienced, proven telemarketing company like Pearl Lemon Leads will help you successfully incorporate telemarketing into that mix.
Something else that has always been crucial to any business’ success is building a recognisable, trustworthy brand that consumers will remember. It can be challenging to do that making use of digital tactics alone. Study after study has show that even in a digital world excellent, attentive customer service is one of the things consumers value most in a brand, and just a single conversation with an attentive human representative can leave a positive, lasting impression far faster, and more effectively, than a stream of created for the masses social media posts.
While telemarketing may have its detractors or some who believe it has outlived its usefulness, there is no doubt that, when done correctly, it can help your sales staff or outsourced telemarketers identify actual sales opportunities and move them through your sales pipeline.
Pearl Lemon Leads is a UK based, UK staffed telemarketing company that can offer your Worthing business access to some of the best telemarketers in the business, all of whom bring both a proven track record and the engaging, attentive phone manner to the table to help ensure the success of any telemarketing campaign, whether it’s B2B, B2C or a combination of both.
Contact us today, and let’s talk about just how our telemarketing company Worthing can help your business grow.