Worthing businesses are scrambling to keep up with the newest trends and breakthroughs in online marketing as it continues to evolve at breakneck speed in order to stay ahead of the competition. However, in their haste to embrace the new, most now often disregard tried and true marketing strategies that have long been shown to work, such as telemarketing. Yet when you work with the right telemarketing company Worthing, you can achieve some perhaps surprisingly good results, even in the ‘Internet age’.
Of course, telemarketing is on the more traditional end of the marketing curve, and bad practices have left a sour taste in the mouths of many Worthing business owners and entrepreneurs who think that social and digital channels are the only way forward when it comes to lead generation, marketing and growth in the 21st century.
However, telemarketing remains one of the most efficient and cost-effective techniques for lead generation and demand generation when done correctly, such as when it’s outsourced to a leading telemarketing company Worthing. Telemarketing has been proven to have a high return on investment (ROI), but it also has a number of other advantages. Advantages which we’ll explore in greater detail now.
Okay, so digital is exciting, new, unobtrusive, and unquestionably can be very effective, but businesses should not overlook the consumer’s ongoing need for a genuine personal connection.
In an age where people are accustomed to communicating with cold, stilted chatbots via digital media, a phone conversation provides a welcome human touch, making your customer feel valued and understood, thereby giving your firm that extra edge to generate leads or close transactions quickly.
If you ignore telemarketing, you risk missing out on important opportunities to converse with a real person. There’s no better method to interact with your customer on a one-on-one basis than by using the phone to communicate your message. That was true 20,30 even 50 years ago, and it’s still true now.
Phone calls, unlike many other forms of prospect engagement, provide immediate responses. It’s a straightforward communication method that gets a clear reaction, allowing you to engage with your customers immediately rather than waiting days, weeks, or even months for feedback and results.
You could see a remarkably quick return on your investment if you have the potential to produce immediate sales. Keep in mind that a few phone calls placed to the relevant people by a skilled telemarketing company Worthing could land you some major accounts and/or some big sales.
While the primary goal of a telemarketing call may be lead generation or appointment setup, when done right, telemarketing can also yield useful secondary outcomes and information that will help you nurture longer-term opportunities and feed your future sales pipeline with a consistent flow of leads, such as:
Every telemarketing contact made by a telemarketing company Worthing hired on to help you allows your company to learn more about your prospects – and any questions and concerns they may have; it’s a two-way dialogue, and a competent telemarketer can listen as well as talk.
A “genuine” telephone conversation provides a significantly higher level of insight into and knowledge about your target market, more so than any other medium. Getting on the phone with consumers can be the most effective way to learn exactly what your prospects’ needs are, and then show how your product or service can meet those needs.
We don’t deny that digital marketing strategies play an important role in today’s Worthing firms’ success, and we certainly encourage you to continue to explore them, but combining telemarketing with these approaches will boost your marketing’s total efficacy.
Telemarketing works well with other marketing channels, such as email marketing. It will generate a more lasting impression, develop longer-lasting relationships, and acquire priceless sales opportunities when used in conjunction with a direct mail campaign too.
It is a well-balanced mix of multi-channel marketing tactics that will yield the best results in the 21st century, and working with an experienced, proven telemarketing company like Pearl Lemon Leads will help you successfully incorporate telemarketing into that mix.
Something else that has always been crucial to any business’ success is building a recognisable, trustworthy brand that consumers will remember. It can be challenging to do that making use of digital tactics alone. Study after study has show that even in a digital world excellent, attentive customer service is one of the things consumers value most in a brand, and just a single conversation with an attentive human representative can leave a positive, lasting impression far faster, and more effectively, than a stream of created for the masses social media posts.
While telemarketing may have its detractors or some who believe it has outlived its usefulness, there is no doubt that, when done correctly, it can help your sales staff or outsourced telemarketers identify actual sales opportunities and move them through your sales pipeline.
Pearl Lemon Leads is a UK based, UK staffed telemarketing company that can offer your Worthing business access to some of the best telemarketers in the business, all of whom bring both a proven track record and the engaging, attentive phone manner to the table to help ensure the success of any telemarketing campaign, whether it’s B2B, B2C or a combination of both.
Contact us today, and let’s talk about just how our telemarketing company Worthing can help your business grow.