No matter what niche your Warwickshire business operates in, what you offer and at what stage of development it’s in, effective marketing is a must. And while you might have heard otherwise in recent years, campaigns offered by telemarketing companies Warwickshire can still be one of the effective ways to get your message across to your target audience.
Telemarketing is a particularly useful tool for small firms since, unlike personal selling, it saves time and money while providing many of the advantages in terms of direct interaction with the customer.
Experts estimate that closing a deal through telemarketing costs less than one-fifth of what sending a salesman to make a sale in person would cost. And who doesn’t like saving money, especially when you are on a tight budget in the place and can’t afford to waste a penny on ineffective marketing techniques?
Hiring one of the telemarketing companies Warwickshire, like Pearl Lemon Leads, can offer you a lot more than cost savings for your marketing budget, though. Done right, a modern telemarketing campaign offers all the following perks and advantages to your Warwickshire business (and usually even more.)
Telemarketing can be used to supplement or replace face-to-face selling to current customers. It can supplement field sales efforts by allowing them to reach new customer bases at a minimal cost. It can also be used to offer goods and services on its own, without the need for a field sales team. This strategy is commonly used for repeat supply purchases or easily identifiable products, but it can also be utilized for other products.
In business, a typical rule of thumb states that 20% of customers account for 80% of sales, while the remaining 80% account for only 20% of sales. However, enterprises must remember that marginal does not always imply unprofitable. And a company’s existing client base is likely its most valuable asset; sales growth is most commonly driven by current accounts, and it’s generally less expensive to keep current customers than it is to get new ones.
Telemarketers have the focus and attention to these loyal customers. The reps can call as often as necessary, figure out the clients’ purchase cycles, and contact them when it’s time to reorder.
A business can use telemarketing to generate and refresh lists of customer prospect leads, and then search these lists for sales leads. Telemarketing teams can assess leads and prioritize them, then deliver the most promising leads to the field sales team for prompt action.
The telemarketing team provided by telemarketing companies Warwickshire can also locate the decision maker with purchasing authority and schedule appointments for your Warwickshire company’s in-house sales team. This saves your staff precious time and allows them to focus on the really important task of closing more deals.
The more you know about your customers and target demographic, and their wants, needs and pain points, the better. Telemarketing can provide reliable data on the effectiveness of advertisements, as well as what people buy, from whom they are buying, and when they will purchase again. It’s also often used to conduct surveys and quickly get customer feedback.
According to studies, it costs five times as much to gain a new customer as it does to retain existing ones. Companies can go a long way to ensuring consumers are satisfied by embracing telemarketing as a primary component of customer service.
A telemarketing program can also be assessed in terms of costs and benefits utilizing quantitative data on the number of interactions, number of presentations, total sales, costs per sale, and income per sale when used in conjunction with contemporary digital technology.
But that’s not all. There’s also a simpler benefit. Digital technology makes communication fast and easy, but it is often very impersonal. Consumers are becoming used to the idea that their only point of contact with a company is email, or chatbot services, but that does not mean they like it.
Given the chance, speaking with a ‘real human’ is still something they appreciate – and even long for – and by making use of an experienced telemarketing team to provide that real voice – that shows real interest in them – can help set you apart from your competition and build both brand confidence and brand loyalty.
A solid telemarketing campaign offered by telemarketing companies Warwickshire like Pearl Lemon Leads does not have to be – in fact nor should it be – a standalone effort. Telemarketing can be used to bolster your efforts in other marketing arenas – social media, email marketing, content marketing and more – so that the ROI you achieve overall is improved (as well as making more sales of course)
We know you have choices when it comes to telemarketing companies Warwickshire, so why choose Pearl Lemon Leads? Here are just a few reasons:
Despite the fact we now have the capacity to operate globally, Pearl Lemon Leads always has been, and always will be, a UK based company. And on a related note, when it comes to Warwickshire businesses specifically, Pearl Lemon Leads founder and managing director is a University of Warwick graduate, so there’s that…
Far too many telemarketing companies Warwickshire want to sell you on a ‘one-size-fits-all’ package that really won’t suit your company at all. No two Warwickshire businesses are alike, so we take the time to listen to your needs and create a bespoke telemarketing campaign just for you.
Any telemarketing campaign is only as good as the people on the phones. The Pearl Lemon telemarketing team is one of the best – and the most experienced – in the business, and we have the testimonials to prove it.
Contact us today and let’s discuss just how we can help you.