Question 1

What Does the Term 'Cold Email' Mean?

Accepted Answer

In very basic terms,  a cold email is an email message sent to a recipient you have had no personal contact with before. It’s the digital equivalent of a cold call and can be a hugely effective marketing technique, especially in the B2B world, but only when utilized properly.

Question 2

Is Cold Email Illegal?

Accepted Answer

The short answer is no. As long as a commercial email message complies with the basic rules and regulations that govern emails – primarily GDPR in Europe and CAN SPAM in the US and Canada- it is not illegal to send an unsolicited email to a previously unknown contact.nHowever, cold emails sent without the knowledge of – and compliance with – these rules do often see the message consigned to SPAM folders before ever reaching its intended destination and emails sent with an obvious disregard for them may result in fines and other penalties.

Question 3

Is Cold Email Spam?

Accepted Answer

There is a big difference between a properly crafted cold email and spam. If you are in business the chances are you have received lots of spam solicitation emails before. They usually go a little like this;nnDear Business PersonnnI recently visited your website and it seems you would benefit from our services. Why don’t you visit our website at whothehellisthis.com to learn more?nnThese are spam emails. They are impersonal, addressed to a vague recipient, and often totally devoid of personality and valuable information.nnA cold email – a good one – is personalized, offers specific information and there is a good reason that it has been sent to the recipient; it is relevant to them and offers something helpful.

Question 4

What is Cold Email Marketing?

Accepted Answer

Cold email marketing is just a term used to describe considered and strategic emails that are sent with the intention of, at some point, making a conversion. They can be used to sell a product or service very efficient. Cold email marketing is rarely useful when used a vacuum, but as a part of a wider digital marketing strategy, it offers great ROI.

Question 5

Is a Good Cold Email Hard to Write?

Accepted Answer

We’d be lying if we said no. No doubt you’ve seen hundreds of articles, videos and blogs touting the ‘perfect’ cold email templates that can simply be copy/pasted and, with a minimum of personalization, be the most effective in the world.nThe truth is that none of those templates work. Crafting an effective cold email is something of an art. It needs to be effective and engaging without being overlong and it needs to introduce your USP without coming off as spam. It’s a fine line that the Pearl Lemon Leads team have spent years learning to navigate successfully.

Question 6

What Makes Your Cold Email Services Different?

Accepted Answer

We have used cold email to grow our own business which has enabled us to identify what works and refine our technique. Our team is also trained in copywriting. We draw upon our expertise to deliver our excellent cold email services.nnOur team is extremely passionate about cold email and actively promote it as a means of lead generation.nnBoth of our co-founders have created content sharing their expertise in writing cold emails that get results.

Question 7

How can I make sure recipients open and read my cold email?

Accepted Answer

One key factor is the time you send it. Sometimes it can vary between industries, but generally we find that early morning is a good time to send, as many business people start the work day by going through their inbox and replying to messages. Evenings are also a good time, after the hectic workday schedule has passed. Another factor is the subject line – make it concise and use it to draw the recipient in to read the whole thing. In the main section of the email, you need to get your message across quickly within the first two lines. Personalize the email and keep it concise.

Question 8

Should cold email always be personalized?

Accepted Answer

Ideally, yes. You should take the time to research the person you are trying to connect with so that you can personalize your copy to meet their needs or reflect their interests.nOften, when a cold email campaign fails it is because the sender has attempted to send the same message to 50 people at the same time, just like they would if they were sending an email newsletter. Cold email for lead generation does not work that way.

Question 9

How long should a good cold email be?

Accepted Answer

There is no hard and fast rule, but it’s fair to say that if you write a 500 word missive very few people are going to make it to the end. By keeping things short – 250 to 300 words at most, you’ll keep things more engaging.

Question 10

Is cold emailing more effective than cold calling?

Accepted Answer

Both can be great lead generation tools in the right hands, so often a lead generation campaign that encompasses both cold email and cold calling is the most effective of all.

Question 11

Does cold email violate GDPR?

Accepted Answer

If you follow the rules, no. GDPR was not implemented to kill cold emailing, but it does mean that any cold emails have to be properly targeted, and that you could prove – if challenged – that you had a good reason to believe your message was relevant to those you emailed.nnFor more in-depth information and insight on cold email and GDPR, read this piece we published over on our sister site, Pearl Lemon on the subject.n

Question 12

Does cold email violate CANSPAM laws?

Accepted Answer

Again, no, as long as you make sure that your emails meet its provisions. If you are not familiar with CANSPAM laws you can get yourself into trouble though, which is why outsourcing to experts who are fluent in all the laws that govern cold email globally is often the safest, as well as the most effective, course of action.

Question 13

Who writes your cold emails?

Accepted Answer

Pearl Lemon has a team of experienced, on staff copywriters who have spent years writing email copy that engages prospects without coming across as spammy.

Question 14

How do you stop cold emails from ending up in spam folders?

Accepted Answer

Although no one has a list of all the ‘spam words’ that can trigger a spam filter many of the basics are well-known in our industry and our copy is tailored to avoid using those words and phrases. We also ensure that your messages are sent from an email address – and email domain – that has a good reputation and has been ‘warmed up’.

Question 15

I think my email domain has a bad reputation. Can you check?

Accepted Answer

We can, and if you are right then we will set up new domains to send your cold emails from, ensuring that they are properly warmed up as well, so they will not trigger spam filters or get banned by the chosen email provider.

Question 16

I bought an email list on a website. Can you use it?

Accepted Answer

Buying email lists is rarely productive and that is especially true when you are cold emailing for lead generation purposes. These lists are usually resold hundreds – if not thousands – of times and they have not been researched for relevancy.nnIf you have an email list you want us to look at we can but unless the people on it are relevant, and the addresses valid, we would not recommend including them in your cold email campaign.n

Question 17

Do you check email addresses before you send a message to them?

Accepted Answer

We do. We make use of several excellent tools to check the validity of all the email addresses we use. Bounces hurt deliverability rates, so this is a very important step we don’t skip.

Question 18

How do you measure whether a cold emailing campaign is effective?

Accepted Answer

We can use a variety of metrics to test the success of an email campaign. These can include bounce rate (how often the email is returned undelivered or unopened), open rate (how often the emails are opened), response rate, and conversion rate (how many cold emails lead to an eventual sale).

Question 19

Does it help to include images and video in cold email?

Accepted Answer

No, not really. You might think that images and videos would help make your email more memorable, but really this is more an e-newsletter style. Cold emails tend to be text-only, and more in the style of a professional email from one individual to another. Embedded pictures and videos can also cause formatting problems that make it harder for the reader to view the email properly.

Question 20

Can I talk to someone directly about your cold email services?

Accepted Answer

Sure, book a call here, we look forward to talking to you!

Question 21

Do I need to outsource my cold emailing?

Accepted Answer

Not necessarily, but cold emailing is a real art, and we at Pearl Lemon Leads are masters of it! Our role is to use our expertise to keep leads flowing to your sales team, who can then do what they do best – convert. And you can stay focused on your core business, safe in the knowledge that your pipeline is chock full of high-quality leads.

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