Timeline for Sales
LinkedIn Lead Generation Timeline
This is where we discuss your campaign, what you’re looking to achieve and hopefully come to deciding if we’ll work together. We want to ensure that we will be able to help you achieve your business goals, so we have to be sure that we are a perfect fit for you.
Once we’ve discussed everything together we’ll decide on the best plan of attack and work all of your needs into an agreement for us to sign and abide by to ensure your campaign stays on course.
Campaign Kick-Off
Using your onboarding form we will create a prospect target profile in which we will use. Once we create that, we will send that over to you to approve. If you have any doubts about our targeting we can always hop on a quick call and adjust those profiles on the call.
Our expert content team will get all the messaging sequences for Linkedin outreach and follow up written to be used for your campaign. This will also include email copy approved by you. We tend to run two campaigns simultaneously to different prospect lists to avoid cannabalisation and reach as many possible leads as we can.
Our Lead Generation team will set up and optimise a Linkedin Profile to best suit your company and be attractive to potential leads that may visit the “messaging profile”. We use real profiles, so you can rest assured that the profile won’t be banned. We can also make changes as needed to be sure that we captured the essence and tone of your company in the profile.
After previous steps are approved, we will get everything loaded into our tools to automate some of the processes and to track responses and leads that come in. Automation allows for connections and emails to be sent out in a set schedule while the team focuses on follow up messaging and sending you qualified leads.
Green light means go! After all the previous steps are okay’d by you, we will officially launch the outreach process with connection requests and engaging with messaging.
All prospects we connect with on Linkedin will be put into a spreadsheet within your reporting dashboard with all of their relevant information. This information is auto populated into your spreadsheet, so you will not have to worry about us missing some key information.
We will continuously work on improving the quality of leads that come in through outreach, targeting, and overall communication.
If needed we will create a slightly different set of copy to use to see if there is a more effective way to speak to your prospects. This means we may switch up the tonality of the copy and see if humorous copy may be more effective than a straight forward sales approach. Ensuring the copy is perfect is just as important as ensuring that those we reach out to are the key decision makers.
From our testing and discussions with you, we will change the targeting as needed to really hone in on your perfect prospect. Afterall, we want to ensure those we target on Linkedin will be the most likely to convert from a prospect to a confirmed customer. This includes changing our saved queries and targeting Linkedin groups as well for the best results.
Cold Calling Timeline
Once we’ve discussed everything together we’ll come towards a plan of attack and how we’ll end up.
Not as exciting, but now is when we will send over any contracts, NDAs and any other needed legal documents to get set up. We reserve the right to cancel the campaign at any time without refunds.
Campaign Kick-Off
The lead generation team will establish lists of prospects to reach out to for your campaign based upon your confirmed targeting if you have not supplied a list to call.
The last bit before kickoff, we will ensure we have your booking calendar or one is made and give one last sweep through our targets and anything else to be sure the launch is as successful as possible.
Now that everything is set up, we can officially set a kickoff date to begin calling.
After script copy, we may also need support on how you would like the most common questions asked to our team by prospects to be answered; all in the name of ensuring we follow your goals and brand voice.
As calls are made, contacts and results of calls will be recorded for your viewing.
As the campaign launches and information comes in, we will then be able to begin to measure how effective our outreach and targeting is.
We will continuously work on improving the quality of leads that come in through outreach, targeting, and overall communication.
As the campaign launches and information comes in, we will then be able to begin to measure how effective our outreach and targeting is.
From our testing and discussions with you, we will change the targeting as needed to really hone in on your perfect prospect.
Cold Email Timeline
Once we’ve discussed everything together we’ll come towards a plan of attack and how we’ll end up.
Not as exciting, but now is when we will send over any contracts, NDAs and any other needed legal documents to get set up.
Campaign Kick-Off
We will hop on a quick video call with you to discuss your form and be sure we are crystal clear in understanding and to be able to briefly get to know you.
The lead generation team will establish lists of prospects to reach out to for your campaign based upon your confirmed targeting.
Our expert content team will get all the messaging sequences for email outreach.
Our Lead Generation team will set up and begin the warming process for the email accounts that will be used.
After previous steps are approved, we will get everything loaded into our tools to automate some of the processes and to track responses and leads that come in.
Green light means go! After all the previous steps are okay’d by you, we will officially launch the outreach process.
After initial connecting messages are sent, the team will continue to speak to and nurture prospects to ensure they are qualified leads.
Leads and lead information after nurturing will go into a dashboard for final outreach to be done by you after the information is sent over to you via your reports.
We will continuously work on improving the quality of leads that come in through outreach, targeting, and overall communication.
If needed we will create a slightly different set of copy to use to see if there is a more effective way to speak to your prospects.
From our testing and discussions with you, we will change the targeting as needed to really hone in on your perfect prospect.
Contact us. We’d love to hear from you!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!