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Raise Your Revenue With Our Email Marketing For Charities

HIRE US!
Lead Generation

“The amount of people in need exceeds the number of people who have.”

This may be true in today’s world, which makes it even more crucial for charities to be in touch with donors–to connect those in need to those who have. 

And with the recent 5% increase in open rates of nonprofit emails, this might be the right time for that. 

It is now an ideal time to maximise your email marketing strategies and make the most of more eyes that have looked and are looking towards the mission. 

Interested? Why don’t we have a chat?

Why Do Charities Need Email Marketing?

Charities, being organisations in the nonprofit sector, usually have tight budgets. And these days, when the whole world is in deep need, charities have worse. 

You can make your presence known primarily to the donors with email marketing. Send them a newsletter, a message that’ll touch their hearts. 

You can engage with your contacts. 

Here’s a more comprehensive list of reasons why you should practice email marketing:

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Development of Donor Base

You can deepen your connections with current and potential donors with email marketing.

Artificial Intelligence (AI) and email automation have made it easier to send personalised thank you messages, newsletters, updates, and other promotional content.

Those receiving the email will feel it has been meticulously crafted just for them. Thus, they will be more engaged and keen on your organisation.

Expansion of Your Network

This is about ensuring that your former donors receive an email from you that is so good they begin to suggest your organisation to other potential donors.

A nonprofit organisation must have strong relationships and reach a large audience. You may strengthen your relationships by implementing a practical email marketing approach as a business.

Raising More Donations

Of course, with more reach and a more committed donor base, it is expected that your charity will receive more donations in return.

With the right email, your contacts are more likely to give and assist your organisation’s mission. Email marketing is a very cost-efficient and highly effective marketing strategy. This makes it ideal for such organisations as charities that need more brand awareness but are on a tight budget to employ.

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What Kinds of Emails Should I Expect To Send?

There are four main marketing email types–promotional emails, newsletters, retention emails, and acquisition emails. 

Those kinds of emails will be a part of this email marketing plan. 

For more specific examples, you may refer to the list we compiled:

Newsletters

These are the bread and butter of your plan. These are to keep your donors aware and in the loop with your organisation. 

To ensure its effectiveness, newsletters must be engaging and informative. While you want to market yourself and pitch your organisation to them, keeping the spotlight on the donors and how they’ve helped your organisation will be better. 

Some ideas to include are as follows:

  • Stories and testimonials
  • Related educational content
  • Staff members, volunteers, and people whom they may know
  • Updates on ongoing campaigns
  • Upcoming events and volunteer opportunities

Fundraising campaigns

The beauty of email is its flexibility and customizability. This makes it easy for simple messages to turn into something like a full-blown campaign to keep all the focus on the action you’re urging them to take: donating. 

Don’t forget to make it look fun and engaging and shine the spotlight on the donors, not the organisation.

Thank you messages

A personal thank you will mean a lot to your donors. 

You should tailor your emails based on how they have contributed to your cause. Try making them remember how fun and engaging your organisation was. 

Keep in mind that thank you messages are time-sensitive. These must be sent relatively near their time of donation. You don’t want them wondering if you’ve received their donation or not. 

These are just some but not all emails you may send your donors. We advise coordinating with the email marketers you’ve employed for this. Talk to us.

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Partner With Us

We are here to help, and we have the same goal as you: Letting your organisation be seen by your target audience so that you can raise more donations for your cause. 

And with email marketing, one of the most effective marketing methods available today, it is possible. Wait, scratch that. It will happen. 

It may seem challenging, but when you’re working with an email marketing agency with more than 27 years of experience, you need not worry. 

We have a team of marketing experts that are more than willing to help your cause. We have our tried and tested award-winning services to make this happen. 

Partner with us. Book a call.

BOOK A CALL!

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Video Case Studies

Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!

And there’s A LOT more where that came from! Click the big yellow button below to see more, or just give Deepak a call to discuss your lead generation goals. Pearl Lemon Leads provides the best lead generation London has to offer.

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What they say about us

The client appreciated the positive experience working with the Pearl Lemon team. Their workflow was straightforward and always ready to answer any questions. They were very helpful in providing instructional videos and their speed of execution was impressive.
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Pearl Lemon successfully helped the client raise a significant amount of funding. Communication is seamless through weekly calls and regular progress updates. They respond promptly to requests and delivers work ahead of time. They are proactive which resulted in ongoing collaboration.
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Thanks to Pearl Lemon's SEO efforts, the client noted that their rankings returned and a number of their keywords have improved significantly. Their site also changed in terms of loading time and UX following as they follow the team's recommendations. They are responsive, helpful, and honest.
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The project increased conversations with customers and increased understanding of the market. A reliable partner dedicated to their work, Pearl Lemon been notably responsive and helpful throughout the engagement.
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ready to get started?

Start connecting with more patients today. Book a call with us to get started! 

FAQs

How effective is email marketing?

 

Email marketing is, without a doubt, a highly effective marketing strategy. We know it reaches its audience, as evidenced by the increased open and click-through rates. 

Additionally, data shows that nonprofit organisations raise an average of $78 for every 1,000 fundraising emails sent. I mean, with email automation and all, not bad.

What if I do it on my own?

You can always try doing it on your own; however, it isn’t something we’d recommend. 

Email marketing is, undoubtedly, an effective marketing strategy. However, if not done right, this might cause a waste of time and resources. And we do not want that. 

Especially for such an organisation wherein money must not be wasted. 

So it would be safer to contact a team of marketing experts for the job.

What do I look for in the right email marketing partner?

Once you’ve realised that it is better to outsource a marketing agency, we move on to a more challenging question–who, from the many agencies, do you choose to be your partner? 

Firstly, of course, choose a partner that fits your budget. Remember that the money you have came from the pockets of kind donors and is for your organisation and those that your organisation helps. 

Make sure that you pick a partner that is worth every penny. 

Next, remember that you are an organisation for a cause. Choose a partner that supports your mission or, at the very least, doesn’t go against it. 

Partner with an agency that aligns with your goals and cause.

Are there other services you offer?

Pearl Lemon Leads is a market-leading lead generating and email marketing service provider worldwide. Because we are committed to offering the most outstanding service possible, we employ highly strategised approaches and top-tier resources as part of our overall strategy.

Potential clients can find more information about our products and services on our website.

How much will your services cost?

We know each customer is unique; thus, our pricing is determined case-by-case. We currently have three plans to choose from.

To better understand each plan’s complexity, we recommend giving us a call.

Contact us. We’d love to hear from you!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!

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Pearl Lemon Leads Ltd.
International House, 24 Holborn Viaduct
London, EC1A 2BN
United Kingdom

Contact Details:

UK: +44 207 183 3436
US: +1 650-278-4421

Info@pearllemongroup.com

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We’re an awesome bunch of Lead Gen experts! Hire Us! The team @ Pearl Lemon Leads.

Pearl Lemon Leads is a part of the Pearl Lemon Group which is comprised of: Accounting,  Corporate Consulting, Event Management, Golden Visas, Legal, Public Relations, Lab Diamonds, SEO, Private Jets,  Sales Training, Recruitment, Web Development & Content related services. We also develop Roblox Games, give folks Tattoos, and run three Cafe’s – Pearl Lemon Café (w/lots of plants), Pearl Lemon Boba, and How Matcha (come visit) in London!

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