“The amount of people in need exceeds the number of people who have.”
This may be true in today’s world, which makes it even more crucial for charities to be in touch with donors–to connect those in need to those who have.
And with the recent 5% increase in open rates of nonprofit emails, this might be the right time for that.
It is now an ideal time to maximise your email marketing strategies and make the most of more eyes that have looked and are looking towards the mission.
Interested? Why don’t we have a chat?
Charities, being organisations in the nonprofit sector, usually have tight budgets. And these days, when the whole world is in deep need, charities have worse.
You can make your presence known primarily to the donors with email marketing. Send them a newsletter, a message that’ll touch their hearts.
You can engage with your contacts.
Here’s a more comprehensive list of reasons why you should practice email marketing:
You can deepen your connections with current and potential donors with email marketing.
Artificial Intelligence (AI) and email automation have made it easier to send personalised thank you messages, newsletters, updates, and other promotional content.
Those receiving the email will feel it has been meticulously crafted just for them. Thus, they will be more engaged and keen on your organisation.
This is about ensuring that your former donors receive an email from you that is so good they begin to suggest your organisation to other potential donors.
A nonprofit organisation must have strong relationships and reach a large audience. You may strengthen your relationships by implementing a practical email marketing approach as a business.
Of course, with more reach and a more committed donor base, it is expected that your charity will receive more donations in return.
With the right email, your contacts are more likely to give and assist your organisation’s mission. Email marketing is a very cost-efficient and highly effective marketing strategy. This makes it ideal for such organisations as charities that need more brand awareness but are on a tight budget to employ.
There are four main marketing email types–promotional emails, newsletters, retention emails, and acquisition emails.
Those kinds of emails will be a part of this email marketing plan.
For more specific examples, you may refer to the list we compiled:
These are the bread and butter of your plan. These are to keep your donors aware and in the loop with your organisation.
To ensure its effectiveness, newsletters must be engaging and informative. While you want to market yourself and pitch your organisation to them, keeping the spotlight on the donors and how they’ve helped your organisation will be better.
Some ideas to include are as follows:
The beauty of email is its flexibility and customizability. This makes it easy for simple messages to turn into something like a full-blown campaign to keep all the focus on the action you’re urging them to take: donating.
Don’t forget to make it look fun and engaging and shine the spotlight on the donors, not the organisation.
A personal thank you will mean a lot to your donors.
You should tailor your emails based on how they have contributed to your cause. Try making them remember how fun and engaging your organisation was.
Keep in mind that thank you messages are time-sensitive. These must be sent relatively near their time of donation. You don’t want them wondering if you’ve received their donation or not.
These are just some but not all emails you may send your donors. We advise coordinating with the email marketers you’ve employed for this. Talk to us.
We are here to help, and we have the same goal as you: Letting your organisation be seen by your target audience so that you can raise more donations for your cause.
And with email marketing, one of the most effective marketing methods available today, it is possible. Wait, scratch that. It will happen.
It may seem challenging, but when you’re working with an email marketing agency with more than 27 years of experience, you need not worry.
We have a team of marketing experts that are more than willing to help your cause. We have our tried and tested award-winning services to make this happen.
Partner with us. Book a call.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
Email marketing is, without a doubt, a highly effective marketing strategy. We know it reaches its audience, as evidenced by the increased open and click-through rates.
Additionally, data shows that nonprofit organisations raise an average of $78 for every 1,000 fundraising emails sent. I mean, with email automation and all, not bad.
You can always try doing it on your own; however, it isn’t something we’d recommend.
Email marketing is, undoubtedly, an effective marketing strategy. However, if not done right, this might cause a waste of time and resources. And we do not want that.
Especially for such an organisation wherein money must not be wasted.
So it would be safer to contact a team of marketing experts for the job.
Once you’ve realised that it is better to outsource a marketing agency, we move on to a more challenging question–who, from the many agencies, do you choose to be your partner?
Firstly, of course, choose a partner that fits your budget. Remember that the money you have came from the pockets of kind donors and is for your organisation and those that your organisation helps.
Make sure that you pick a partner that is worth every penny.
Next, remember that you are an organisation for a cause. Choose a partner that supports your mission or, at the very least, doesn’t go against it.
Partner with an agency that aligns with your goals and cause.
Pearl Lemon Leads is a market-leading lead generating and email marketing service provider worldwide. Because we are committed to offering the most outstanding service possible, we employ highly strategised approaches and top-tier resources as part of our overall strategy.
Potential clients can find more information about our products and services on our website.