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Increase Your Client Reach & Get High Profiles With Our Email Marketing for Law Firms
Are you having a hard time looking for potential businesses to strike a deal with?
Or are you someone who utilises email marketing but is having difficulty distinguishing the intricacies between a B2B (business to business) and B2C (business to client) marketing model?
B2C Marketing, the more conventional marketing model– leans more on the emotional appeal to your audience—connects and builds trust and a solid relationship to persuade them to buy your product or services.
Typically, it is a more straightforward marketing model to implement.
However, since law firms typically practice B2B, we won’t be dealing with much of that today.
A law firm’s marketing strategy enforces logic and reason.
If you send an email to a company, you do not have to be nervous about sending many technical details because you know they will understand and may even need it. Providing other businesses with information, products, and services is what you do.
But it can be tricky.
Not simply because you’re talking to a whole business team and persuading them to partner with you, but also because you have to think like a business that gauges another person’s business here.
You have to think of the business technicalities–time, money, and resources–and somehow make all these in your favour to prove that you are worthy of the purchasing decision.
It is more challenging, yes, I’d agree, but once you’re over the confusion, you will see massive improvements in your email campaigns. In fact, around 59% of law firm marketers say emails are their top source of ROI.
If you’re still hesitant about incorporating emails as part of your marketing strategy, enlist our team at Pearl Lemon Leads to assist you.
Want to know more about what we can provide? Why don’t you give us a call?
B2B Email Marketing In Summary
Email marketing targeted to businesses rather than regular customers is known as business-to-business email marketing.
To achieve profit, you need to coordinate with another entity–another business, to be precise–to engage in business activities together. The good news is that email marketing accomplishes precisely that.
This coordinated marketing strategy, however, requires a great deal of logic and logical thinking since both law firms and email marketing are complicated.
Your usual email marketing has to integrate law firms into its system. Some notable integrations of both are as follows:
1. Filter Your List
Or better yet, buy a reliable email list. I know what you’re assuming, “It’s not like B2C email marketing strats don’t filter their lists, right?
Well, this is in a different context.
Given that your law firm’s email will most likely include hard facts and profit-based information, it is better to send it only to those here purely for business.
But then, it is hard to distinguish whether a customer is shopping for business or personal interest, which is why the need to put more emphasis on filtering your list arises.
And there are situations where the safest and most cost-effective way to scale your email marketing is by filtering your list.
2. Write the Perfect Subject Line
Again, this is also important in B2C Email marketing.
But, greater emphasis shall be given to this situation since a business most likely gets lots of emails per day. This means that your subject line, the very first thing they read in your email, should catch their attention enough to make them read further.
A good subject line must both build curiosity and make them want to buy.
If you’ve noticed, subject lines are usually very buyer-oriented, as it should be. This is why it’s critical to know your potential buyers to build a concrete buyer persona that’ll allow you to tailor your emails.
3. Keep emails informational and profit-based
Perhaps the most significant difference between law firms and B2C email marketing. Here, you’ll have to be less vigorous.
Focus primarily on the necessary information, the hard facts that can always be tied to the product.
4. Use Only One Call to Action (CTA)
In the usual B2C emails, Filling your content with CTAs is okay because it shows how eager and encouraging you are.
That isn’t the case for law firm emails.
We highly suggest you only include one CTA here. Each powerful piece of information you share should lead to a powerful call to action.
Every Law Firm Should Employ B2B Email Marketing
We have discussed how B2B email marketing combines two highly effective marketing strategies. However, law firms should prioritise implementing this complex strategy.
You might ask– why?
Well, a B2B email marketing campaign will result in greater engagement, more leads, conversions, and increased revenue.
This isn’t something you can pass up.
Now on a less simple note, a whopping 77% of marketing specialists observed an increase in email engagement over the year. Perhaps this is because more establishments now adapt remote work– whether it be office work or educational purposes.
As a result of these statistics, email marketing is the most effective strategy used by law firms today to enforce their marketing strategies.
Email Marketing That’s Up With The 21st Century
There’s no doubt that B2B email marketing isn’t for the weak or the lazy When it comes to ensuring the email reaches and is read by the intended recipient, there are far too many considerations.
When dealing with these complexities, our email marketing professionals can assist you and ensure that you can send the perfect email to your prospective partners.
Pearl Lemon Leads has a team of committed and highly skilled experts from one of the leading marketing agencies with more than 27 years of experience. We will be more than pleased to hear you out and assist you with your needs.
Give us a call to get started on that email marketing strategy.
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What they say about us
There are a few things you need to consider when doing email marketing. Luckily, we’ve listed them all down for you here:
- Bad and tacky subject lines
- No reply option on your email
- Looks suspicious with what you write
- Adding too many photos and elements
- Discussing things out of topic
- Not minding mobile email users
- Not adding a call to action on the mail
- Disregarding drafts for good email copies
Here at Pearl Lemon Leads, we know that these should be avoided, so you can guarantee that we won’t make these mistakes on your behalf.
If you’re starting to make an email copy for your clients, we suggest you take note of what we are about to say.
- First, your subject line should be direct, professional, and straightforward. This is the first thing they see, so you must make an impression.
- The second would be to keep everything short and precise. You want to get to the point immediately. You’re not on a poetry contest after all.
- Third, do not be too technical on terms. They are your clients and not associates in the legal field.
- Fourth, be mindful of informing your recipient that you have attached something as this can be overlooked.
- Lastly, you can use a standard template for all of them. Just use a tool to personalise specific values so that it still looks presentable to them.
It is widespread for lawyers to send and receive emails daily. Its ubiquitous nature, however, leads many lawyers to lose sight of best practices for effectively and efficiently using email. Despite its benefits, email can also be a dangerous communication tool. As a result, it’s best to use tools and the platform wisely.
Contact us. We’d love to hear from you!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!