It is an understatement to suggest that acquiring funds is critical to the success of any startup or small business. However, as important as it is, many entrepreneurs are unsure how to locate investors in the early phases of their business.
Starting early is one of the keys to financial success. Don’t put off seeking funding until your product has been in development for six months. From the start, keep an eye out for potential investors. And once you’ve begun looking, don’t stop.
All of this is common sense, but the reality is that finding qualified investors is not easy, and takes far more time than most business owners have. One way around this problem is investing in investor lead generation to get those all important qualified investor leads that will help your business grow. And the best people to do this are lead generation experts from an experienced company like Pearl Lemon Leads.
If you spend time looking, you’ll find the Internet offers up plenty of ‘investor leads’ lists. They’re often fairly reasonably priced and seem to contain a ton of names. If these are so freely available – which we admit they are – why would you even consider allocating any of what is probably a limited budget on outside lead generation?
Here’s the thing. 99% of these investor lead lists contain no more information than you could have found alone if you had the time and patience to scour the Internet for them. These are people who (probably) have the money to invest in a new business. They are often people who have a track record of doing so. But that is where these lists usually end.
There is nothing in the lists to suggest that any of the names it contains would have any interest in investing in your business specifically, or even in your niche or industry. And given that their contact information is on a list that has probably been sold over and over again, they are almost certainly inundated with pitches they barely look at (if at all.)
The investor leads a startup business really needs are qualified investor leads. People who have shown a demonstrated interest in your niche specifically. People who are actively looking to invest in what you have to offer and have the capital to do so. These people are qualified investor leads, and finding them takes a lot more work.
Qualifying investor leads is like any other form of lead qualification. Not only do individuals have to be located and their status as a genuine investor confirmed, their particular interests must be determined. There’s little point in an entrepreneur who is starting up a corporate tech business trying to pitch to someone whose investment portfolio is focused around consumer retail concerns.
Determining all of this is a big part of investor lead generation, and it’s careful, time-consuming work that calls for experience and expertise. Someone who is known to have the capital to invest in new business gets a lot of calls, emails and requests to do so, so even establishing a dialogue with them is something of an art.
At Pearl Lemon Leads, our investor leads specialists have that experience, as well as the time and patience you don’t to make all the phone calls, send all the emails and do all the legwork to find investor leads and then ensure they are qualified investor leads before passing them on to you and your sales team.
In addition to helping start-ups and small businesses find investor leads, Pearl Lemon Lead also helps investors themselves find businesses that match their criteria when it comes to discovering that next ‘big opportunity’ that offers the investment potential they are seeking.
Some investors devote the majority of their time to finding these opportunities themselves, but far more do not as they have too many other things to do. Instead, they rely on others to find the startups and entrepreneurs who might interest them.
For these people, Pearl Lemon can help too, providing investor leads ‘in reverse’. This often results in us matching two sets of clients: those who came to us looking for investors for their business and those who reached out to enlist our help in finding leads for their next investment.
No matter what kind of investor leads you are looking for, there are plenty of companies out there offering to provide them. So why should you choose Pearl Lemon Leads for investor leads?
The lead generation experience and expertise of our team are the most obvious reasons, as they have many combined decades of experience in this easy to get into, hard to master marketing art form. But that’s not all.
The Pearl Lemon Leads team is led by people who have been there, done that. They have sought investments for their own business concerns, and have made investments in the business ideas of others. They have an expert understanding of what businesses need from an investor and, in turn, what an investor needs from businesses. They understand what differentiates handing over a qualified investor lead from handing over a contact. And perhaps most importantly, they know how to reach people when others don’t.
It’s hard to overestimate, as mentioned, the importance of securing investment in your business as early in the process as possible. Doing so often makes the difference between success and failure for businesses in any niche. It’s not enough to have a great idea, a great product or an innovative service. And to find those people who like your ideas so much they put their money where their mouth is, you need qualified investor leads.
Contact us today to learn more.