The Dark Side of Social Media Influencers And What You Should Use Instead

Consumers are increasingly swayed by the opinions of those they admire or consider experts in a certain field. They seek reliable reviews, videos, and blog and social media posts from influential figures as they research companies, people, products, or services. Social media influencers are gaining traction all the time. A study by Olapic found that 31% of respondents had […]

Why Public Speaking is Nothing to Be Scared Of

Your PR agency has booked you on a podcast. Or you have a product launch planned and it’s being suggested that you give the presentation that will launch this wonderful new offering to the world yourself. Which is great. Every brand needs a public face. The problem is that you are not familiar, or comfortable with, public […]