Cold Email Marketers Learn from Donald Trump (Seriously)

There are lots of advice pieces, webinars, courses etc. put there – I actually offer a good one myself – that will help you use cold email successfully. There are fewer that help guide you away from what not to do. However, when I was reading an article recently about the President of the United States I […]

5 Ways to Utilize Cold Email to Gain Great Backlinks for Your Website

SEO is anything but a “one size fits all” strategy. Cold Email to Gain Great Backlinks. What works for one website may not work for another. And what worked for you in the past may not yield the same results in the future. From startup companies to enterprise websites, SEO is critical. Taking this one […]

What You Risk By Relying on Referrals for Business Growth in 2025

Think back to secondary school. You can probably recall going home for the summer and returning in September to find out that one of your “little” classmates unexpectedly sprouted a full foot, going from 5 ft. nothing to 6 ft.something. In six weeks. It looked as if they had swallowed some other kid or spent […]

Qualified Leads vs. Unqualified Leads – Know the Difference

The usual goal of a cold calling campaign isn’t to make an instant sale, although that is obviously the ideal outcome. What usually results when a lead generation company completes a successful cold calling campaign is a list of potential customers – people or businesses that have shown an interest in what you sell and are keen […]