As an architect, you know that your designs are worth a lot of money and that you have the expert skills necessary to have them built. You’re confident that people who are interested in your kind of work will actively seek you out.
Ads in newspapers, journals, and even social media are on your to-do list, and you’ve enlisted the help of your current clients to get the word out about your architectural expertise.
In fact, you have created a stunning online presence for your architecture firm. However, it appears as though you’ve encountered a snag.
The number of clients is not increasing at all.
What if I tell you that this sounds quite familiar?
Actually, it’s nothing out of the ordinary. Your clientele won’t just increase on its own in this day and age of internet marketing and working from home. You need a well-thought-out strategy for building a client list, and you need to carry it out flawlessly.
Email marketing is the answer, which may come as a surprise to you. Email marketing is your best bet if you want to see good results in your marketing outreach investments. Email marketing has a return on investment (ROI) of 420%.
Want to give it a try? We’re here to help.
In today’s world, being an exceptional architect isn’t enough to make a lot of money. There are fewer and fewer individuals looking for an architect.
Prospects want to research architects on the internet, and even better, they desire to be notified about the most significant architects in the business.
As a general rule, a potential customer will make the following four decisions:
The rest is up to the architect they select.
Your ability as a marketer will come in handy here.
Even if you don’t adhere to a strict set of rules, you’ll probably stand out from your competitors and make a lot of money as an architect if you follow the recommendations we’ve laid down here for email marketing for architects.
There are strategies you can employ to make sure that you maximise this strategy.
Although it must be noted that there is no one size fits all for this, and those specific strategies would deem relatively ineffective compared to others, we have some recommendations for you.
Seeing their name in the newsletters or the emails you send, basing your email on your audience’s interests–these are just some of the many ways that you can personalise your emails.
Customers don’t like feeling that they are just a part of a number. They want to feel valuable and unique–that you took your time drafting an email just for them.
Another manifestation of this is formatting your emails to be mobile-friendly. 61% of marketing emails are opened on a mobile device. With this in mind, it is better to customise your email to tailor it to the mobile version.
You can also do this by sending out your emails at the right time of the day.
Once you establish your email list, you can also take note of their time zones and make sure that you send the right person the correct email at the right time.
This is another exhibition on valuing your customers.
Appreciation email means sending birthday messages along with promos or discounts. It can be in the form of “Thank you” emails if the user has just availed of your services through early access invites on specific events or services.
This does not only increase customer satisfaction but also garners positive feedback from your customers to other people.
This may take time but rest assured that it is worth it.
You can segment your customers on specific categories like company size, industry, and whatnot and use these categories to tailor an email specially for them.
This segmentation helps you get better conversion rates, leads, revenues, and return on investment (ROI) instead of simply sending a generic message to everyone.
As a marketer, you should know that this is all about the customers and what they want. We can know this, or at least have an idea of it, if we ask them.
Asking for their feedback regarding a recent purchase, what you can do to improve, and other check-up questions are helpful not only to show them that you care but also to increase your awareness of your business.
Just be mindful not to ask too many questions and to keep them simple so that you encourage customers to carry on with the questions.
Again, there is no one size fits for this. These are mere examples that we have gathered that we think might be helpful for you.
Want something else instead of email marketing? Check out our other services now.
An architect must be able to demonstrate their skill to address any architectural difficulty. Email marketing is a powerful tool for achieving this objective.
For architects, email marketing may be a lot of labour. You are, after all, an architect, not a marketing expert. It will take some time and work, but it will be well worth it.
Not only will you make it through the ups and downs that come with working in the architectural business, but you’ll also develop and prosper.
You don’t have to spend a lot of money to get all of this. Dreams come true for every architect!
A cost-effective email marketing tool is required to put your strategy into action, but it must also provide you with the outcomes you expect.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
Architects need to go for email marketing to maximise client outreach. Following the pandemic, prospects don’t prefer to step out of their homes much nowadays. So being able to reach their email inboxes, which they can check from the comfort of their homes, is not only practical but a low-cost option as well.
There are four types of marketing emails that Pearl Lemon Leads can undoubtedly help you craft.
These are emails sent to subscribed customers that regularly inform them of updates to your brand, service, or product.
As the name suggests, these are emails sent to retain customers. A typical example of these includes customer appreciation emails.
These are emails for both current and potential clients. These emails are sent to market yourself to customers and get them to avail of your services by using promotional tools such as discounts.
These are essentially promotional emails that are exclusively for potential clients or qualified leads. Their sole purpose is to spread the word of your service to those previously unaware or unfamiliar with you in hopes of expanding your business.
Your company’s landing page must feature an email signup form if you want to grow an organic email list. To get site visitors to join up, you’ll need to give something of value to them, such as a free pamphlet or consultation.
Short answer: You actually can, but you shouldn’t.
We know just how hectic it is to be a digital marketer. You have to be hands-on with your job. That is why you’ll be better off outsourcing an email marketing agency for yourself. Let us take care of this for you.