Many traditional techniques of advertising are just not as effective as they used to be, and we are currently in the midst of a tremendous shift in the way organizations generate leads. Consumers and businesses alike are seeking more substantial business connections, which has had a significant impact on how businesses generate leads. This is especially true when it comes to lead generation for technology companies.
Every business is based on the foundation of technology in some way. It’s likely that the technology you provide will assist your customers in taking their business to the next level. The problem is that most buyers require some help and guidance in comprehending the value proposition of your product or service.
To be effective, you’ll need a technology-based B2B lead generation strategy that clearly communicates your company’s value to consumers. This entails breaking down difficult, technical issues into easily understandable and meaningful content that emphasizes your ability to alleviate your target audience’s pain points.
This is where many technology companies come unstuck. Those who create great technology products are very technically minded. They need to be, so this is a great thing for product creation.
Where it may not be so helpful is that – and you know this is true – it’s usually hard for these folks to take all that ‘tech talk’ and turn it into information that those who are less technically inclined will understand. And to see the value in what you have to offer, those consumers, whether B2B or B2C MUST understand it.
This is where working with a lead generation company like Pearl Lemon Leads can be particularly effective for tech companies. We have a team who will take the time to understand the ins and outs of your products – and your brand – and serve as effective translators between your technical staff and the out so not so tech-savvy end users will be confident enough in their understanding of your products to buy them.
Today, successful online lead generation requires a multi-tiered strategy that educates leads while also familiarizing consumers with your brand until they reach the point of sale. We’ve achieved this for a wide variety of tech companies, from start-ups to established firms. You, too, can achieve maximum success with Pearl Lemon Leads’ collection of proven lead generation tactics for IT enterprises.
Wondering what some of these proven lead generation tactics are? Here’s a look at just some of them:
Inbound marketing is a distinct lead generation strategy that allows firms to target leads across numerous channels with extreme precision. Expert-level research and a campaign that integrates content, social media, and search into one cohesive plan are required for the best inbound lead generating strategy. You can use this strategy to fill your marketing funnel with high-quality leads.
Inbound lead generation calls for more than a few blog posts a week, though. To reach your target audience, engage them, and then entice them into sharing the contact information your sales team needs to convert warm leads into paying customers, you’ll need to make a concerted effort to connect with prospects where they naturally head online.
For technology companies, this may mean connecting with their target audience – and decision makers – on professional social networks like LinkedIn, or on informational social sites like Reddit or Quora, where people head actively looking for information, including information on where they can find technology products that will help them with an active problem. For B2C technology companies, that may also mean venturing onto more ‘traditional’ social media sites like Facebook.
Inbound lead generation for technology companies should not just focus on the written word, either. Explainer videos, informational podcasts, even short online courses – online courses that lead to your products or services of course, can all be effective lead generation techniques for technology companies.
Email campaigns – even as one of the oldest lead generation strategies out there – can still be very effective, especially in the B2B space. Creating and managing effective email campaigns – including cold email campaigns – can be challenging and time-consuming. By letting Pearl Lemon Leads take charge and guide you, your lead generation emails will finally get read and get acted on, generating your business a constant stream of warm leads to nurture and convert.
For some tech companies, only an in-person demo will truly sell potential users on their products or services, especially if they operate in a very competitive space. The expert appointment setters that are an integral part of the Pearl Lemon Leads team will do all the long, hard legwork involved in setting appointments, so you only need to be concerned about showcasing what you have to offer once you have a prospect’s full attention, whether via an online meeting or an in person contact.
And by the way, if the idea of working with a lead generation company sounds like an expense you might not want to take on right now, you should think again, as a successful lead gen campaign will actually save you money.
By allowing your sales staff to concentrate on closing deals, their time will be better spent, and their sales totals will increase. And when you don’t waste time and money on inbound marketing efforts that don’t work because you really don’t know how to make them work – or you just don’t have the time, you can allocate that valuable time to other revenue generating tasks – like running your business and continuing to innovate. The things you actually want to do!