customers, so if your franchise lead generation plan is concentrated at the top of the funnel, you’ll spend a lot of time, money, and effort with little to show for it.
Franchise lead generation is the method a franchisor uses to discover potential franchisees to launch a new location.
At Pearl Lemon Leads, we’re experts at using the internet to achieve this objective.
There are many different methods to acquire franchise leads, and an available tool for a franchisor is the internet. Without endorsing any technique over another, this primer aims to introduce franchise lead generation as a whole.
You can request it by collecting a person’s contact information to follow up. Getting someone to give you their contact information has become increasingly difficult in the twenty-first century. But the second step is all about reaching that objective.
Without a phone number or email address, a franchisor cannot follow up with a potential customer. (Or mailing address, albeit this is waning in favour.) It is usually accepted that the intent to open a franchise is at least reasonably high upon receiving the contact information.
Starting the follow-up procedure and responding to inquiries concerning franchising or a particular franchise: The contact strategy is crucial once you have a set of contacts. You unquestionably only have one shot at making an excellent first impression.
Call? Email? Text?
What is the next step’s strategy after that?
The ability to answer the many questions a qualified candidate will have about franchising and the particular franchise might make or break the deal.
To gain visitors and get someone’s attention by notifying them of the chance to learn more about franchising. The most common error is to believe that advertising and traffic generation is mistakenly synonymous.
It is only partially true because prospective franchisees interact with franchise businesses in various ways, notably as consumers. The process of attracting customers is ongoing. Although an advertisement (or a Google search) will probably be the final step, what happens in between is just as crucial.
You can get the transaction done by thoroughly absorbing a potential customer into a particular brand and discovering a shared desire for them to join the franchise-owning group.
No matter how certain you are that someone will open a franchise, nothing is finalised until the checks have cleared. Making a potential franchisee feel at ease with their choice is the goal of the final phase.
Most brands now spend most of their franchise recruitment money on content and digital marketing. And with a good cause, it produces the best outcomes. Brands can invest in the following strategies to get the most out of their franchise recruitment budgets:
The first place you should put your time and money is here. A robust franchise opportunity website will improve your hiring process by generating high-quality leads. The only leads with excellent lead-to-close rates are broker leads and referral leads, which are expensive.
Robust franchise information websites achieve two goals: they draw in competent people and allow them to exclude themselves if they are not suitable. It frees up recruiters to work with potential customers. Since smartphones now account for the bulk of traffic, the website should have a mobile-first design that is simple to use, with quick page loads—3 seconds or less at 3G speeds—and a clear call to action.
You should implement the best practices for SEO and sponsor your franchise website. Candidates will find your brand more conveniently when looking for franchise opportunities.
Use terms that are semantically linked to those keywords and design your site’s architecture to provide search engines with clear content signals. It also includes incorporating keywords that candidates are likely to type in when researching opportunities and developing strategic landing pages that enable you to target particular search terms.
Building up organic traffic can take some time. Imagine it like creating a stream of recurrent income; the benefits don’t come immediately, but they tend to accumulate. On the other hand, the paid search might produce results quite quickly. Place a bid for the terms you want to cause your adverts to appear.
With paid search, it’s crucial to provide high-quality content, craft persuasive ad language that appeals to your target audience, and use keyword and audience targeting tactics that increase your visibility while reducing unnecessary clicks. Effective paid search can be incredibly effective.
Retargeting enables you to display advertisements to website visitors who have already been to your franchise recruitment page. You’ve probably experienced retargeting if you follow the internet by advertisements for goods you’ve looked at or searched for in the past.
Retargeting is crucial for the following reasons: The average person spends weeks investigating numerous companies, and the recruitment process for franchises typically lasts 30 to 90 days. Retargeting enables you to maintain brand awareness throughout the investigation and assessment process.
You can target specific user categories with your recruitment adverts on websites like Facebook, LinkedIn, and Instagram. It is fantastic if you know your top franchise applicants’ personas and use them to focus your advertisements and modify your communication. Franchise recruiters have the chance to speak with applicants who are still conducting research directly through social media sites.
Share it on social media platforms rather than just posting it on a blog or press release.
Have a big debut?
Post a video rather than just a news release. Smaller, newer firms that don’t yet have a solid national presence should pay particular attention to social media. The effectiveness of search traffic will be lower than it is for larger businesses because candidates are less inclined to search you out. You have a chance to introduce yourself on social media.
Getting media attention validates your brand to those who are investigating it. Though you can communicate your brand’s narrative on a good franchise information website, savvy prospects will conduct their research.
You want potential customers to discover news about grand openings, sales expansion, and engaging case studies of relevant franchisees when they conduct an online search for your company.
When you incorporate those strategies into your business and hire us alongside to get them done, you won’t just have more leads for the business.
You’re also making your brand the lead generator for your business. Sooner or later your name will be the one that draws in people because they know your brand is the best.
So what are you waiting for?
Book a call now to get started.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
Comparing insourcing with outsourcing is one of the most obvious things to test. The most prominent franchises in the world are equipped with sufficient development budgets to manage the majority of franchise lead-generating tasks on their own. Franchises must be more adaptable as their franchise development expenditures get smaller, and they probably will require more assistance from partners.
Sales prospecting involves the methods for identifying new customers and the processes for nurturing them. Lead generation is all about how a lead is produced. A salesman independently explores new business possibilities as part of sales prospecting, which mainly relies on manual labour.
Web portals, also referred to as franchise portals, are for-profit businesses that gather and resell leads, frequently on a non-exclusive basis. When compared to other lead generation sources, portal leads are renowned for producing large numbers of leads at a reasonable cost.