Generate More Traffic And Leads With Our Email Marketing for Gyms

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It is challenging to gain your clients’ trust and keep them engaged at the same time. Some people don’t bother going to gyms, let alone hiring trainers. And some of those who do (intentionally or unintentionally) miss their appointments. 

As a gym owner, you have a responsibility to your clients. A part of that is maintaining contact with them. 

The challenge, however, lies in reaching the said clients. But there’s no need for you to worry. Pearl Lemon Leads can gladly help you with this

With email marketing, it’s easy to reach your current and even future clients. It is one of the most effective digital marketing channels for building long-lasting client relationships. 

Aside from that, it also allows you to be the “first pick” of future clients—all with just a few taps. 

With gym email marketing, you can:

  • Engage with clients before and after appointments
  • Build trust with clients through more communication
  • Decrease the chances of missed appointments through reminder emails and;
  • Provide a more personalised experience for your clients

If you are ready to get started, give us a call to learn more.

What Is Email Marketing, And Why Is It Relevant In The Fitness Industry?

We now live primarily in a digital world—people communicate with each other through the Internet. Prospects first run to search engines when looking for information regarding products and services.

Statistics show that there are over 4 billion email users worldwide, with 293.6 billion emails being sent daily. And these numbers are only expected to grow. Email is an excellent way for gym owners to connect with their clients.

Another good thing is that emails are highly customisable. You have complete control over your content, so making an email that fits a client’s needs is easy.

Email has also been shown to work well and save money. It has an open rate of 23.46% and a click-through rate of 2.62%, which is one of the highest in all industries.

You might ask, “What does this mean?”

It shows that people read emails from gyms. They open and read emails like this. So, email marketing works well in the gym business.

You can easily keep in touch with your clients through email marketing, send them essential information, and interact with them.

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The Pros of Email Marketing For Any Fitness Business

Email marketing works very well in the gym and fitness industries. It helps foster trust to keep old clients returning and enticing new ones to choose your fitness facility. Not only that, but the fact that it is cheap and easily customisable is like the icing on the cake.

We have also made a list of all the good things about email marketing:


Establishing Trust With Your Gym Members

Some people might find this complex and complicated. There are many things gym owners need to watch out for if they want to earn the trust of their potential customers. 

You can use email marketing to send a message specific to the gym member’s demographics and needs. Here are some examples of these:

  • After their visits, you can give clear and complete instructions about their recommended cooldown routine.
  • Helpful tips and diet plans can be based on what they said during their visit.
  • Automatic setting up online bills and forms is in the client’s best interest.

This shows your clients that you care about them, making them more likely to trust you.

Retain Gym Members

Keeping your old clients is also essential. Your content says a lot about how good a fitness studio or gym you are.

Not only that, but these past clients can also be a form of marketing through referrals and subscribers, which can help bring in new leads and clients.

Humanising Your Brand

In the gym business, trust is critical. Because of this, gym owners who use email marketing must do their best to build trust with their clients.

One way to do this is to send regular newsletters to your clients. In these newsletters, you can tell them about your achievements or other interesting gym-related information, like a fitness club they can join that will help them get to know and trust you.

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Spread Word To Potential Customers

If anyone thinks of subscribing to a gym membership or a fitness studio in the future, you should be the first person they think of.

Email marketing can come in the form of promotional emails, such as a Facebook ad, fitness goals, and special offers that will attract new customers.

Before subscribing to a gym membership, most clients look them up online first. If you have a signup form on your page, you can ask for their email addresses and give them options like:

  • Join your newsletter email list.
  • Get a free fitness plan. 
  • Set up a date and time

These things will help them remember your brand immediately, which could lead to new membership.

Let's Us Help You Get Started With Your Email Marketing Campaign


An email marketing campaign is one of the most effective ways to market something today.

Email marketing is flexible and gives you a high return on your investment. It also lets you promote your business in the most effective way possible.

And there’s no doubt that it looks like a challenging job, but working with an email marketing company can ease that. At Pearl Lemon Leads, we have more than 27 years of experience in digital marketing. We are sure our team will deliver bespoke email marketing strategies to ensure your gym facility gets to the top. 

Let us help you reach your goals with our award-winning customer service. Our team of experts will take care of your fitness marketing while you focus on helping people reach their fitness goals. 

Schedule a call with us right away to get started.

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The project increased conversations with customers and increased understanding of the market. A reliable partner dedicated to their work, Pearl Lemon been notably responsive and helpful throughout the engagement.
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Book a call with Pearl Lemon Leads today


Yes. Email marketing works well with other marketing strategies, so you can include it in your digital marketing mix. At least once a day, 39% of the population checks their email. This shows that emails are the best way to reach your potential clients compared to other ways.

Long story short, yes. As long as it’s done right, it still works very well. You could waste time and money if the plan isn’t carried out correctly. To avoid that, it’s better to hire a team of experts.

You can send your clients a lot of different marketing emails. Among them are the following:

Welcome email

This is an excellent place to start. It is usually a message sent automatically when someone fills out the form on your page to sign up.

Client testimonials

When people talk about their fitness journey, they feel many different things. Real client stories are one way to deal with this. Knowing that they’re not alone and that others have been through what they’re going through sticks with a client and motivates them to carry on with their own journey.

Fitness newsletters

You want to show your clients that you know what you’re doing and that your business is still alive. One way to show this is through the news that makes you look good or with some articles and digests with tips that will be helpful for them. 

Other special deals and promotions

People love promos. Once you’ve proven your worth and know you’ll make sales, you can send them a promotional email. This will make them more likely to subscribe to your gym because they will see that you and your gym are worth the money.

It’s important to remember that even though email marketing works well, it can be hard to implement. Let the experts in marketing take care of the email marketing while you concentrate on your gym facility. Also, we all know how busy the gym business is. Let us take care of the rest because you already have much to do.

In this situation, there is no “one size fits all.” We know that every customer is different, so our prices are based on their needs. We have three plans for you to choose from right now. You should talk to us if you want to learn more about these.

Contact us. We’d love to hear from you!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!