Book More Jobs And Stay Top In The Mind Of Clients With Our Email Marketing For Plumbers
As a plumbing business owner, you understand that a silent phone and idle truck mean a high cost in overhead and a frustrated team. To keep your plumber’s schedule busy with appointments means you have to consider adding email marketing to your overall communications efforts.
The rising demand for plumbing services has made the field highly competitive. If you are working in the industry, I believe this competition has already started to affect your business.
It doesn’t matter how efficient your staff are or how excellent your services are. You need to boost your marketing efforts to maximize your business goals.
Email marketing for plumbers brings one of the highest ROI. With careful segmentation and regular testing, your plumbing business can gain alot. People generally open their email as naturally as they do their phone messages, hence why email marketing has become more important than ever.
Pearl Lemon Leads is a leading email marketing agency that can help you grow your business by establishing a well-rounded email marketing strategy.
Contact Us to find out more.
Numbers Don't Lie
What email marketing can do for your business goes beyond just getting your messages into your prospect’s inboxes. It’s an opportunity any business shouldn’t be missing out on.
Statistics show that:
- For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019).
- The latest statistics show that as many as 87% of marketers use email marketing to disseminate their content (Content Marketing Institute, 2020).
- The average open rate for a welcome email is 82% (GetResponse, 2017).
- Emails with personalized subject lines generate 50% higher open rates.
Several other studies show that email marketing is an effective marketing channel. As technology advances, email is propelled ahead of other communication channels. Also, in email automation, AI( Artificial Intelligence) has changed how customers receive and engage with emails.
Email marketing has many benefits. When used correctly, it can boost general sales, generate new customers and help retain them.
Are you interested in learning more?
Your Plumbing Business Stands To Gain Much
You can use plumbing services email marketing to inform your prospects and customers about all the other services you can deliver. For starters, email marketing is very affordable, even for small businesses.
Email marketing is a scalable and effective communication tool that is still widely used by most consumers.
You can use it to send targeted and personalized messages. It can also boost the effectiveness of your direct marketing campaigns.
Here’s what you have to gain when you set up an email marketing strategy for your plumbing business:
Attract new plumbing customers
Email marketing allows you to create irresistible offers that will get your prospects to sign up. It helps even more if your plumbing company has active social media channels with an audience you can target. You can use lead magnets to grow your subscriber list, provide relevant information and get prospects to sign up.
Re-target customers
Email marketing can do an excellent job of re-targeting clients who already know of your plumbing company. This enables you to alert them of new promotions and services you want to sell them. Additionally, you can use email marketing to target commercial businesses to boost your plumbing sales.
Build client loyalty
With a solid email list, you can engage existing clients and attract new ones. Email marketing helps keep your subscribers updated about any new services or promotions. Every client you retain has a significant impact on your bottom line.
Boost credibility
Keeping up with your clients and prospects after providing your services gives you an opportunity for them to offer feedback. And when you act on that feedback, you show them that you care and value them, strengthening relationships. Positive feedback validates your dental services, helps you stand out from your competitors and builds credibility.
It's cost-effective
The ROI on email marketing is significantly growing. Statistics show that for every $1 you spend on email marketing, you can expect an average return of $36. This by far outweighs any other marketing channel. So, even with a relatively small marketing budget, you can create a significant impact.
Stay at the top of the customer's mind.
When you constantly contact your prospects, there’s a high chance that they will think about you first whenever they need help. What you have to do is get the right strategy in place.
Grow Your Plumbing Business With Pearl Lemon Leads
We understand that managing your staff and other business needs can be exhaustive; email marketing shouldn’t be another thing on your plate.
Our team at Pearl Lemon Leads can take that burden off your back.
We can send emails to your clients on your behalf and target prospects.
The best part about this is that it’s pretty simple. Just tell us what type of relationship you want to establish with your clients. Email marketing can change the whole relationship between your clients and your company.
Take the boring out of your plumbing services with our targeted messaging. Our experts at Pearl Lemon Leads will create a tailored strategy to put your services ahead in the highly competitive industry.
Ready to get started?
Reach out to us today!.
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FAQs
Email marketing remains one of the most effective ways a business can reach its audience directly. Come to think about it; it’s not like social media or other sites. You are not posting, hoping that your prospects see or view it. With email marketing, you are sending something to individual inboxes where they will definitely see it. They may not immediately open it, but they will see the personalized subject line and company’s name each time the notification pops up. In a way, you are communicating directly with your audience.
Don’t get it wrong. Social media is a great marketing strategy, but you should not put it ahead of your email marketing. Did you know that email has over 2.9 billion user accounts? That’s nearly three times as many user accounts as Facebook and Twitter combined. Furthermore, Facebook and Twitter combined make up 0.2% of the emails sent daily. This is a huge difference. If you have users and prospects opted in your email list, you can be sure that everyone on that list will receive the intended message.
This is tempting, but you have to do everything to resist this temptation. The best way to grow your email subscriber list that is beneficial to your company is to grow it organically. Besides the email addresses on those lists not being highly qualified leads, many email service providers will not allow you to use purchased lists. You need people who are sincerely and genuinely interested in your products and services. That’s why it’s best to do it organically.
Do it as often as you can– but without getting annoying. Otherwise, people will mark or report your email as spam. The balance depends from business to business. For some, once a month is okay. For others, twice a week. For many, as long as essential information needs to be shared. You can experiment and test your audience to see what they respond to best.
There are various ways to go about this. But you can start by:
- Segmenting and personalizing your audience. A one-size-fits-all approach doesn’t work in the financial services industry. Offer your services depending on your client’s needs, stage and funds. As mentioned before, experiment with various tools to see what your audience responds to best.
- Keep your subject lines short and straightforward. This ensures that there’s a high opening rate from the customers.
- Pick the most favourable time and send your email.
- Send mobile-friendly emails to your prospects.
- Re-engage and re-connect with inactive subscribers.
- Set email marketing goals.
- Optimize your emails for more effective results.
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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!