The way homeowners and companies locate and hire architects, like many other aspects of the construction industry, has changed dramatically in the last five years. While word-of-mouth and media attention are still important, the majority of it has moved online. And, just like with any other purchase decision, over 80% of your potential clients conduct research before contacting you, and they conduct that research online.
Lead generation for architects is an aspect of your marketing that cannot be ignored, and is, in fact, more important than ever. As they conduct that online research, potential clients will be presented with a slew of information to sift through.
A successful lead generation for architects strategy will help ensure that they find you, your work, your website in this information overload, and that they are impressed and engaged enough to offer you that holy grail of lead generation; their personal contact information.
At Pearl Lemon Leads, we offer one of the most extensive lead generation offerings in the business. We’ve taken the time to build a team of experts who can be enlisted at every stage of the lead generation for the architect’s process – and it’s an increasingly complex and time-consuming one – to ensure that as many prospects as possible become aware of your firm and its work, and its relevance to them.
The practice of identifying possible new clients is known as lead generation. These are front-end business and marketing activities that are usually grouped together with the relationship-building process. Client referrals and networking have traditionally been the primary sources of lead generation for most principals and other C-suite executives. But things have changed, and these activities are no longer usually enough to keep an architecture business afloat, let alone thriving.
Lead generation has moved online as has so much marketing. In the post pandemic world, even networking has moved primarily online. Pivoting to meet new lead generation challenges faced by architects, and ensuring that they do more of what works and waste less time and money on what does not, is one of the things that Pearl Lemon Leads does best.
Every lead generation campaign that Pearl Lemon Leads undertakes is bespoke, and carefully tailored to meet each individual client’s needs. There are, however, some lead generation for architects best practices that are almost universally suitable for generating leads for architects:
Architects typically sell a service that is based in significant part on their knowledge. Depending on the specialization of your firm, you as the architect will be the leader or authority in the design, planning, or construction process.
However, most architects only use their completed built projects as a communication tool online, which is a shame because it means that a lot of potentially good marketing content is wasted and huge lead generation for architects opportunities are lost.
Content marketing for architects is a terrific way to demonstrate that you are an authority in your profession while also building trust. It’s the most effective approach to establish yourself as the go-to expert in your field of architecture.
Your website should be at the heart of your content marketing and lead generation plan. Consider it your digital studio space, where you can represent your brand, promote your news, values, projects, and insights, engage with clients, and capture leads, among other things.
Pearl Lemon Leads works with architect clients to make the best possible content marketing use of your expertise, your body of work and your experience. These are used to create assets like blogs, videos, white papers and more which are then utilized as powerful lead magnets, providing that informational content that searchers are hungry for when they are researching their best options for their architectural needs.
In order to consume your great content, people have to find it. Which is where search optimization for lead generation comes in. SEO is a difficult, ever-changing undertaking that calls for constant and consistent work. The search engine optimization experts on the Pearl Lemon Leads team ensure that both your onsite and offsite SEO helps ensure that searchers see your content high in the first page of their search, because page two is a location that very few people ever see!
Many architects overlook the lead generation potential that social media marketing offers them. Which is a shame, as what they do is so visual that it is, in fact, perfect fodder for certain social media platforms. The trick is figuring out which ones.
One of the things people in general misunderstand about social media marketing is that not all platforms are created equal, and each one attracts a slightly different audience. At Pearl Lemon Leads we help our clients determine which of these platforms are utilized by their target audience and then brainstorm on the best content to attract those all important leads.
There are a plethora of companies out there that say they will provide you with whatever type of architecture leads you require. So, why should you choose Pearl Lemon Leads as your architect lead provider?
Our team’s lead generation experience and expertise are the most obvious reasons, as they have decades of combined experience in this straightforward to learn but difficult to master marketing art form. That’s not all, though.
Many of the firms who offer lead generation offer lists of leads (and sell them to dozens and dozens of companies) or just a few, often outdated lead generation strategies. We offer a complete, rounded team who can execute every phase of a lead generation strategy and will do it in such a way that it is unique to the needs of your firm. One size fits all lead generation for architects strategies don’t work, which is why we don’t use them.
Contact us today and let’s get that important conversation started.