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Reach More Individuals With Our Email Marketing For B2B

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Lead Generation

Are you having difficulty looking for prospective businesses to strike a deal with?

Or are you someone who practices email marketing but has difficulty distinguishing the intricacies between B2B (business to business) and B2C (business to client) marketing?

B2C Marketing– the more conventional marketing–leans more on the emotional appeal to your audience. Connecting and building trust and a solid relationship to persuade them to buy your product or services. 

It is the more accessible and more usual marketing. However, today we won’t be dealing with much of that. 

B2B marketing enforces logic and reason. You don’t have to be afraid of putting in so much technical information because you are confident that the business you’re talking to will understand and probably even need it.

You market your products, services, and information to other businesses. It is more tricky. 

Not only because here, you’re talking to a whole business team and persuading them to partner with you, but also because you have to think like a business that gauges another person’s business. 

You have to think of the business technicalities–time, money, and resources, and somehow make all these in your favour to prove that you are worthy of the purchasing decision. 

Yes, it is more challenging, but once you’re over the confusion, you are in for massive improvements for your email campaigns. Around 59% of B2B marketers say emails are their top source of ROI. 

So, interested? Why don’t you give us a call?

BOOK A CALL!
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What Is B2B Email Marketing?

Business-to-business email marketing is a more specific type of marketing that targets your promotional and marketing emails to businesses instead of regular customers. 

B2B involves coordinating and engaging with another entity–another business, for this matter–to gain more profit. And lucky for you, email marketing does precisely that. 

However, given that both concepts, B2B and Email marketing, have their complexities, this combined marketing strategy is not for the faint-hearted (and faint-minded, it requires a lot of logical reasoning). Your usual email marketing has to integrate B2B into its system. 

Some notable integrations of the two are as follows:

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Filter your List

Or better yet, purchase a reliable email list. I know what you’re thinking; it’s not like B2C email marketing stats don’t filter their lists, right?

Well, this is in a more different context. 

Given that your B2B email will most likely include just hard facts and profit-based pieces of information, it is much better to send it only to those here purely for business. 

But then, sometimes it is hard to distinguish whether a customer is shopping for business or personal interest, so the need to put more emphasis on filtering your list arises.

And there are instances where the safest and most cost-effective way to scale your email list is by hiring an effective email marketing agency.

Write the Perfect Subject Line

Again, this is also essential in B2C Email marketing. But, greater emphasis shall be given in this situation where a business most likely gets lots of emails per day and that your subject line, the first thing they read in your email, should catch their attention enough to make them read further. 

A good subject line must build curiosity and make them want to buy. 

If you’d notice, those are very buyer-oriented, as they should be. This is why it’s crucial to know your potential buyers. It would be best to build a concrete buyer persona to whom you’ll tailor your emails.

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Keep emails informational and profit-based

Perhaps the most significant difference between B2B and B2C email marketing. Here, you’ll have to be less vigorous as possible. 

Focus only on the necessary information, the hard facts you can always tie to the product.

Use only one (1) call to action.

In the usual B2C Emails, stuffing your content with calls to action may be fine. It just shows how eager and encouraging you are, right?

That isn’t the case for B2B emails. 

Here, it is highly recommendable for you only to include one CTA. This is to give some message–that every vital information you give will lead to only one powerful call to action.

Why Every Company Should Practice B2B Email Marketing Strategy

The past sections have shown you that B2B Email Marketing is a complex strategy, a mix of two highly effective marketing techniques. 

But, this highly complex strategy must still be equipped in every company. Why?

Simply put, B2B email marketing means more engagement, more leads, more conversions, and more conversions mean more revenue.  

This isn’t something you can pass up. 

Now on a less simple note, 73% of millennials prefer communication with businesses via email. 

And we cannot just deny the request of the majority of the world’s population. This is probably why 93% of B2B marketers use email to distribute their content.

Based on these statistics, email marketing is the best marketing strategy to enforce on B2B companies.

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Hire Us Now

B2B email marketing is not for the faint of heart, to put it mildly. There are far too many considerations to ensure that the email reaches the intended recipient and that they can read it.

In these complexities, our email marketing professionals can assist you and ensure you can send the perfect B2B email to your prospective partners.

We have a team of committed and highly skilled experts from one of the leading marketing agencies with more than 27 years of experience. And we will be happy to assist you.

Give us a call if you want to hire us now.

BOOK A CALL!

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Video Case Studies

Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!

And there’s A LOT more where that came from! Click the big yellow button below to see more, or just give Deepak a call to discuss your lead generation goals. Pearl Lemon Leads provides the best lead generation London has to offer.

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The client appreciated the positive experience working with the Pearl Lemon team. Their workflow was straightforward and always ready to answer any questions. They were very helpful in providing instructional videos and their speed of execution was impressive.
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Pearl Lemon successfully helped the client raise a significant amount of funding. Communication is seamless through weekly calls and regular progress updates. They respond promptly to requests and delivers work ahead of time. They are proactive which resulted in ongoing collaboration.
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Thanks to Pearl Lemon's SEO efforts, the client noted that their rankings returned and a number of their keywords have improved significantly. Their site also changed in terms of loading time and UX following as they follow the team's recommendations. They are responsive, helpful, and honest.
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The project increased conversations with customers and increased understanding of the market. A reliable partner dedicated to their work, Pearl Lemon been notably responsive and helpful throughout the engagement.
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ready to get started?

Start connecting with more patients today. Book a call with us to get started! 

FAQs

Is email marketing effective for B2B?

Short answer: yes. Email marketing is the best strategy to employ for B2B. Most people want to receive business proposals via email, so the two marketing strategies complement each other.

Can you give me tips for my email content?

Always keep in mind that B2B is different from B2C. Always focus on the hard facts and the profit-based information. Spike up the “buyer intent” from your recipient. And, maybe one of the best tips we can give, hire an expert.

How can I say that an email marketing service is good?

You’ll know it’s good when you see results. Core metrics and key performance indicators include Email CTRs (Click-through rates), deliverability, open rates, conversion rates, and subscription rates. 

If they are high, all of these mean that the email marketing service you’ve hired is good.

Are there other services you offer?

Pearl Lemon is a multi-award-winning agency dealing with SEO (search engine optimization), lead generation, digital marketing, content, and sales (not to mention the cafe and the bubble tea shop). We have an exceptional track record of generating leads for our clients through various marketing strategies. To give the highest level of service, we employ highly-strategized approaches along with our top-tier resources.

You may give our site a visit for more information regarding this.

How much do I have to pay for your services?

Our rates vary following the varying demands of our clients. So far, we’ve got three options for you. Contact us to learn more about each package’s inclusions, and we’ll help you decide which one is ideal for your business.

Contact us. We’d love to hear from you!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!

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Company Address:

Pearl Lemon Leads Ltd.
International House, 24 Holborn Viaduct
London, EC1A 2BN
United Kingdom

Contact Details:

UK: +44 207 183 3436
US: +1 650-278-4421

Info@pearllemongroup.com

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We’re an awesome bunch of Lead Gen experts! Hire Us! The team @ Pearl Lemon Leads.

Pearl Lemon Leads is a part of the Pearl Lemon Group which is comprised of: Accounting,  Corporate Consulting, Event Management, Golden Visas, Legal, Public Relations, Lab Diamonds, SEO, Private Jets,  Sales Training, Recruitment, Web Development & Content related services. We also develop Roblox Games, give folks Tattoos, and run three Cafe’s – Pearl Lemon Café (w/lots of plants), Pearl Lemon Boba, and How Matcha (come visit) in London!

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