Are you having difficulty looking for prospective businesses to strike a deal with?
Or are you someone who practices email marketing but has difficulty distinguishing the intricacies between B2B (business to business) and B2C (business to client) marketing?
B2C Marketing– the more conventional marketing–leans more on the emotional appeal to your audience. Connecting and building trust and a solid relationship to persuade them to buy your product or services.
It is the more accessible and more usual marketing. However, today we won’t be dealing with much of that.
B2B marketing enforces logic and reason. You don’t have to be afraid of putting in so much technical information because you are confident that the business you’re talking to will understand and probably even need it.
You market your products, services, and information to other businesses. It is more tricky.
Not only because here, you’re talking to a whole business team and persuading them to partner with you, but also because you have to think like a business that gauges another person’s business.
You have to think of the business technicalities–time, money, and resources, and somehow make all these in your favour to prove that you are worthy of the purchasing decision.
Yes, it is more challenging, but once you’re over the confusion, you are in for massive improvements for your email campaigns. Around 59% of B2B marketers say emails are their top source of ROI.
So, interested? Why don’t you give us a call?
Business-to-business email marketing is a more specific type of marketing that targets your promotional and marketing emails to businesses instead of regular customers.
B2B involves coordinating and engaging with another entity–another business, for this matter–to gain more profit. And lucky for you, email marketing does precisely that.
However, given that both concepts, B2B and Email marketing, have their complexities, this combined marketing strategy is not for the faint-hearted (and faint-minded, it requires a lot of logical reasoning). Your usual email marketing has to integrate B2B into its system.
Some notable integrations of the two are as follows:
Or better yet, purchase a reliable email list. I know what you’re thinking; it’s not like B2C email marketing stats don’t filter their lists, right?
Well, this is in a more different context.
Given that your B2B email will most likely include just hard facts and profit-based pieces of information, it is much better to send it only to those here purely for business.
But then, sometimes it is hard to distinguish whether a customer is shopping for business or personal interest, so the need to put more emphasis on filtering your list arises.
And there are instances where the safest and most cost-effective way to scale your email list is by hiring an effective email marketing agency.
Again, this is also essential in B2C Email marketing. But, greater emphasis shall be given in this situation where a business most likely gets lots of emails per day and that your subject line, the first thing they read in your email, should catch their attention enough to make them read further.
A good subject line must build curiosity and make them want to buy.
If you’d notice, those are very buyer-oriented, as they should be. This is why it’s crucial to know your potential buyers. It would be best to build a concrete buyer persona to whom you’ll tailor your emails.
Perhaps the most significant difference between B2B and B2C email marketing. Here, you’ll have to be less vigorous as possible.
Focus only on the necessary information, the hard facts you can always tie to the product.
In the usual B2C Emails, stuffing your content with calls to action may be fine. It just shows how eager and encouraging you are, right?
That isn’t the case for B2B emails.
Here, it is highly recommendable for you only to include one CTA. This is to give some message–that every vital information you give will lead to only one powerful call to action.
The past sections have shown you that B2B Email Marketing is a complex strategy, a mix of two highly effective marketing techniques.
But, this highly complex strategy must still be equipped in every company. Why?
Simply put, B2B email marketing means more engagement, more leads, more conversions, and more conversions mean more revenue.
This isn’t something you can pass up.
Now on a less simple note, 73% of millennials prefer communication with businesses via email.
And we cannot just deny the request of the majority of the world’s population. This is probably why 93% of B2B marketers use email to distribute their content.
Based on these statistics, email marketing is the best marketing strategy to enforce on B2B companies.
B2B email marketing is not for the faint of heart, to put it mildly. There are far too many considerations to ensure that the email reaches the intended recipient and that they can read it.
In these complexities, our email marketing professionals can assist you and ensure you can send the perfect B2B email to your prospective partners.
We have a team of committed and highly skilled experts from one of the leading marketing agencies with more than 27 years of experience. And we will be happy to assist you.
Give us a call if you want to hire us now.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
Short answer: yes. Email marketing is the best strategy to employ for B2B. Most people want to receive business proposals via email, so the two marketing strategies complement each other.
Always keep in mind that B2B is different from B2C. Always focus on the hard facts and the profit-based information. Spike up the “buyer intent” from your recipient. And, maybe one of the best tips we can give, hire an expert.
You’ll know it’s good when you see results. Core metrics and key performance indicators include Email CTRs (Click-through rates), deliverability, open rates, conversion rates, and subscription rates.
If they are high, all of these mean that the email marketing service you’ve hired is good.
Pearl Lemon is a multi-award-winning agency dealing with SEO (search engine optimization), lead generation, digital marketing, content, and sales (not to mention the cafe and the bubble tea shop). We have an exceptional track record of generating leads for our clients through various marketing strategies. To give the highest level of service, we employ highly-strategized approaches along with our top-tier resources.
You may give our site a visit for more information regarding this.