Drive More Sales with Email Marketing For Car Dealerships
In today’s market, mastering car dealership email marketing is essential for connecting with potential buyers and maintaining a competitive edge.
How often have you heard someone say, “I can’t afford your deal right now.”Or, “Someone I know would’ve liked your deal more.”
In these situations, you would have to stay in touch with the potential client, but giving an easily disposable business card, flyer, or even your phone number sometimes doesn’t cut it.
You know you’d have to reach out first.
But aside from the difficulty in staying in touch or reaching your customers, it’ll also be twice as hard since you aren’t the only car dealership in town.
Many competitors are vying for the same customers, making Email Marketing For Car Dealerships an essential tool for standing out and building lasting relationships.
The bottom line is that it’s hard to be a car dealership, and it’s also hard to market your deals as a car dealership.
Why don’t you let our team at Pearl Lemon Leads deal with the complex parts?
But with creative ways other schools present themselves to interested students, getting a steady stream of inquiries and potential enrollments can prove a challenge.
So how can your institution keep up? How can you ensure that your school’s full potential is being thrust into the limelight?
While marketing usually does the job, sometimes it just isn’t enough. To ensure that you are achieving your institution’s goals, you may need to consider using a focused strategy like lead generation.
It is widely offered nowadays, and it comes as no surprise given how effective it can be and how it can drastically transform figures and keep them on an upward trajectory.
This service is offered by lead generation experts like Pearl Lemon Leads.
Keep on reading to know more.
Why Email Marketing For Car Dealerships is Essential
As we’ve previously stated, if you want to keep your consumers happy, you need to keep in touch. And the best way to do that is through email marketing!
Since emails give a more professional and conversational touch to your inquiries than random text messages, people usually take emails more seriously.
More specifically, we have listed reasons your company may want to incorporate email marketing into your marketing strategies.
Effective and Efficient
You’ve heard it before, and we’ll repeat it: email marketing is an efficient and successful method of promoting your business, no matter your industry.
Because everyone has a cell phone and an email address, you can always be in the minds of your clients and potential prospects. One clear advantage of this is that it’s easy to see.
Trust and Traffic
Using Email Marketing For Car Dealerships, With Email Marketing For Car Dealerships, your newsletter becomes a strategic tool to not only stay in touch with your customers but also to drive engagement, promote new deals, and encourage repeat business.
You may increase traffic to your website by sending out newsletters. The more people come to your site, the more money you’ll make.
In addition, the stuff you share helps to establish credibility.
Upgrading and Cross-Selling
When someone buys a high-priced product like a car, they are more inclined to buy from you again.
With email marketing, you can show them you’re more than willing to sell for them again, plus they’d constantly be reminded of your presence and credibility.
Single Database for Multiple Locations
You can utilise email marketing to engage with your audience by maintaining a single email database if you operate numerous dealerships.
You can’t reach everyone on social media, and you can’t spend much money on salespeople and infrastructure if you don’t want to. As a result, sending messages by email is a time-saving option.
It is possible to upsell insurances, upgrade features, sell newer models and so on through email marketing or email popups, which will contribute to the company’s profitability.
Effective Email Marketing Tips For Car Dealerships
Here are some tips we can give to help you with your email marketing campaign:
Encourage Email Subscribers
The first step in implementing a successful email marketing campaign is building a solid email list. Digital channels are where customers do homework long before they set foot on your lot. Your website is one of the locations people are most likely to visit.
It is estimated that overlays generate 400% more email addresses than online opt-in forms.
Source Emails From a Third-Party Auto Data Vendor
A third-party vendor can be a terrific method to grow your email list. It is possible to purchase email lists depending on the current make, model, and year of a consumer’s automobile.
Further demographic data selections can be added like income, occupation, presence of children in the home and so on.
In this approach, you have the power to select only those potential customers who are most likely to fit your dealership’s inventory profile.
Use “Follow the Car” Email Lists
Consider using “Follow the Car” methods to find extra email addresses for your campaign.
Following the sale of a vehicle, you can use this method to track down vehicles that you previously sold and regularly maintained so that you can return them to the shop for service.
To create a relationship with a customer, let them know that your dealership knows the history of their vehicle, and they are more likely to return it to your dealership for service.
Make Your Emails Mobile-Friendly
According to industry estimates, more than two-thirds of all emails are now opened on a mobile device.
42% of users simply discard emails that don’t appear appropriately on their mobile devices.
Mobile-unfriendly emails don’t display well on smaller screens like smartphones and tablets, so recipients are less likely to read what you have to say.
In fact, almost all marketers are missing out on potential customers because their emails aren’t mobile-friendly. When a consumer receives an email, you can’t expect them to save it and then open it later.
Not only should you use mobile responsive themes for your dealership’s emails, but you must test the emails to ensure that they perform properly across all email platforms before sending.
Add Video to Your Emails
A video attachment in an email template can increase CTRs by as much as 200% to 300%.
The click-through rate, the amount of time spent reading the email, and the amount of sharing and forwarding were all up for about half of the marketers who used video in their email advertising.
For dealerships, video is an excellent medium for showcasing walk-arounds, auto service recommendations, employee introductions, and announcements of new promotions and special offers.
Sending a video directly to their email is a great approach to reaching 84% of all automobile buyers.
Make Sure Your Email is a Two-Way Dialog
Nearly a quarter of all email-generated leads go unanswered by dealers, and of those that do, a third never follow up.
Furthermore, 23% of all consumers who switched brands cited poor dealer interaction as a factor in their decision, so it’s safe to assume that this large number of lost sales is partially due to a lack of timely and complete responses to email inquiries.
In other words, if you send an email, ensure you follow it up with relevant information.
We at Pearl Lemon Leads can assist you with these things.
Book a call with us so that we can begin improving your brand’s reach with our succinct email marketing tactics.
Success With Email Marketing
Email marketing has proven to be one of the most effective methods in online marketing. Perhaps this is because over half of the population of adults prefer communicating by email.
According to statistics, using email marketing at automotive dealerships has also increased ROI, sales, and customer base. Researchers found that average email campaigns have an open rate of 9%-12% and click-through rates as high as 14%.
If you decide to use email marketing, you’d want it to be a success, right?
So why not hire someone specialising in email marketing to do it for you? Here at Pearl Lemon Leads, we can do that for you and much more.
Interested in doing it? Book a call now.
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FAQs
Email marketing is a great option for car dealerships and other businesses because of the following reasons:
- It is the most exemplary asynchronous communication method to generate high-quality leads
- It boosts the number of visitors to your site.
- Through the content that you post, you create trust with your audience.
- Upselling insurances, upgrading features, selling newer models, etc., can be done.
- You can utilise email marketing to communicate with your audience by maintaining a single email database.
Promotional emails, online surveys, welcome emails, service reminders and tech updates are just a few types of content you can send in email marketing for car dealers.
A few pointers to improve the return on your automobile and car dealership email marketing investments:
Your email’s subject line should state clearly what’s inside the body of the message.
- Use clear call-to-actions
- Your readers will be more engaged if your material is formatted to be easy to read.
- Adapting emails and user interfaces for smaller screens, such as those found on mobile devices
- Make sure you’re using the appropriate email provider.
