It can be hard to generate leads for your property management business in London. There are specific tips and tricks which you can use to increase your clientele. This guide will mainly cover internet-based lead generation service methods.
1. Ask for Referrals
Traditionally, property managers primarily depended on referrals to get property management leads. Your past clients would just spread the word by talking about your great property, and at the end of the day, you would have a new client. Today, technology has made it less practical to rely on word of mouth. But there is still no better person to vouch for your business than your former clients. This is why you need to implement an online referral program.
A referral program rewards your current and former clients for spreading the word about your business. It is implemented on the internet, and that allows you to reach a broader market. You can make it easier for them to talk about your business by adding an automatic text with a share button.
To make sure you have a thriving referral program, you should treat your current clients like royalty. Make sure they are fully satisfied with your service since they will carry their sentiments to anyone they meet online or in real life. The worst thing you can do to your business is to generate a negative sentiment. You should even take time to listen and respond to the complaints of your current clients.
• Implement an online referral program
• Keep your current customers happy so that they can vouch for your business
• Use an automatic text and a share button to encourage past customers to enrol in the referral program
2. Apply Search Engine Optimisation (SEO) Tactics
All property management businesses need a high-quality site. The website will not do you any good if it gets buried underneath the other competitor sites. To make sure your site is visible, you will have to apply SEO techniques. First, you need to create content with all the essential keywords. People should be able to find your site when they search for local property management companies. It is also important to include the name of your town and localities in your content.
To make sure your site is listed on the first page of the Google search results, you will also need to create a great user experience. You can do this by increasing the load speed of your site. Most clients will not stick around if your site takes more than 3 seconds to load, and Google’s algorithm will record this as poor user experience.
You will also need to make your site easier to navigate. All the essential links should be neatly placed at the top, bottom, and sides of the site. You should avoid putting many links since these could count as clutter. Some relevant links you should add are ‘Contacts’ and ‘Services’.
You will find it beneficial to post unique content consistently. People are more inclined to read such pieces, and they will be more likely to link back to your site. With backlinks, Google will place more importance to your site.
• Create a high-quality website and implement SEO tactics to take it to the front page of Google
• Include essential keywords in your posts
• Improve the user experience on your site
• Make your site easy to navigate
• Post high-quality and unique content
3. Grow Your Network
Another good way to get leads for your property management business is by growing your network. You can do this by participating in local online forums and social media communities. Such platforms will give you a chance to showcase your knowledge in local property, and that can help you become more respected in the community. You can also grow your network by participating in local charity events. As mentioned earlier, word of mouth can be a powerful marketing tool for property management businesses.
• Grow your network by participating in local charities and events
• Showcase your knowledge in real estate on regional online forums
• Build your reputation in the local community
4. Sell Directly to Property Owners
You can also get more clients by selling directly to property owners. But where exactly will you find these people? An excellent place to start would be in your local newspaper. You are bound to find a property owner who is trying to manage their property, and they can benefit from your professional services. You should be careful not to call or email other property managers.
You can also use online local ad services to find property management leads. You would be better off going for paid sites which scrutinise the ads since many free services are filled with scammers and brokers.
• Find property owners in newspaper ads and sell to them directly.
• If you use online ad sites, make sure you go for paid services as they tend to scrutinise advertisers more thoroughly.
5. Pay-Per-Click Advertising
You can also leverage pay-per-click advertising to get your site at the top of Google search results. Your site will not rise organically, and that means it may not be on the first page for long. However, in the short period when the advert is up, you are likely to generate many leads, mainly because the ad will be seen specifically by people who are interested in your services.
With pay-per-click advertising, you will only pay when a user clicks on your advert. This means any time you pay for the advert, you are also likely to have generated a lead. You may also be required to bid on specific keywords to determine whose advert will be displayed more prominently. This is referred to as an ad auction. In such cases, you should carefully research your keywords before placing your bids. This is because poorly targeted keywords can give you a low return on investment.
If implemented properly this marketing method should give you an average return of £3 for every £1.60 you spend.
• Use pay-per-click advertising to rise to the top of Google’s first page.
• You only have to pay when someone clicks on your ad, meaning the returns are very high.
• Research keywords before you start bidding in the ad auction.
Generating leads for your local business can be a challenge. You can ease the process by asking for referrals, by using SEO tactics, by growing your local network, by selling your services directly to property owners, and by using pay-per-click advertising. You should never underestimate the importance of a good name in the community. Many property managers get business purely because of their reputation.