Wherever your small business is located, and whatever you do, not only do you have to compete against others and work to ensure consistent growth, but you also need to build a brand that consumers and future customers will remember, and trust.
While there are an ever-growing number of marketing methods you can utilize to do this, one of the oldest remains one of the best: telemarketing services for small businesses. One of the best companies you can work with to provide effective and cost conscious telemarketing services for small businesses is Pearl Lemon Leads.
To some, telemarketing seems outdated when compared to other marketing strategies, especially digital marketing strategies. After all, who answers the phone anymore? The answer is very interested parties, if the telemarketing campaigns you put into practice target the right people at the right time.
It can also provide a small business with a full time customer service staff they can’t quite justify the expense of hiring just yet. This can be especially important, as the growing number of digital only customer service options, while convenient for businesses, are leaving an increasing number of consumers dissatisfied and frustrated. Offering your customers and leads a real human to talk to rather than just a bot to attempt to communicate with – or, worse still, just an email address – will really set you apart.
You may have seen/heard/read lots of opinion pieces, articles and blog posts proclaiming that telemarketing is dead. In fact, we are almost certain that you will have done, as we do all the time.
As a successful telemarketing for small businesses company we can assure you that it’s not. What is dead is the old way of telemarketing. The kind of telemarketing that saw agents sit in a room and randomly call their way through a scattered list of names, working with a pre-written script that they never vary from. That kind of telemarketing never really worked very well, and it certainly does not now.
What does work is a telemarketing for small businesses campaign that is headed by expert telemarketers and telesales personnel who have taken the time to inform themselves about the products and services they are calling about, the company they are working for and who are skilled in the art of talking to consumers, rather than simply reading them a sales pitch.
Telemarketing is one of the most cost-effective marketing tactics when compared to other alternatives. It’s useful not just for promoting items and generating leads, but also for doing market research, keeping customers up to date, and carrying out a variety of business processes.
Small businesses can minimize telemarketing costs even more by outsourcing it to a professional telemarketing agency like Pearl Lemon Leads, eliminating the need to hire full-time telemarketers and invest in expensive equipment or find space for additional staff in their budget or their offices!
Telemarketing has the ability to increase sales and encourage customers to purchase your products. It is a simple strategy for both parties because they do not have to engage for an extended period of time. Experienced telemarketers understand how to seal a deal quickly by providing solutions to consumers’ problems. You will generate more sales and close them faster if you have the best resources and use the right telemarketing approach. Working with Pearl Lemon Leads offers you all of that and more.
Telemarketing isn’t just for attracting new customers; it can also be used to re-engage old ones by offering them new products or services, or upgrades on the ones they own. It’s far easier to persuade previous delighted customers to buy from you again. Almost every business owner has heard the old wisdom that 80% of their sales come from 20% of their customers. That can be very true, but often only if you remind them you exist. An effective telemarketing campaign will do just that.
Customer service is as important to consumers as it ever was. They still want to do business with companies that value them, understand them and listen to them.
It’s hard to convince customers and prospects of any of that if the only way they interact with you is via email or a chatbot. An effective telemarketing for small businesses strategy can make use of both outbound and inbound calling, so that if your prospects have questions and concerns, they can have them addressed by a helpful human rather than a faceless bot.
Whatever you do, and whatever you offer, you want to be the brand that people remember, and think of first. You especially want them to choose you over the competition. Once again, the human connection that telemarketing provides is an excellent way to do that.
A skilled telemarketer is adept in starting real conversations that are designed to make consumers feel that their needs, pain points, concerns and opinions matter. These are the folks who make up the Pearl Lemon Leads telemarketing team, and they are very good at what they do (we have the testimonials to prove it too!)
So why should you choose Pearl Lemon Leads over all those other companies offering you telemarketing services for small businesses? To be honest, we could go on for a long time here. We have skilled staff with a proven track record. We tailor every telemarketing campaign just for you. We work harder, faster and more efficiently than others, and we make it our business to over deliver on what we promise.
The best way, however, to understand why Pearl Lemon Leads’ telemarketing services are the best you can get is to talk to us.
Telemarketing services are when an outsourcing company takes care of your company’s telemarketing needs, including cold calling, lead generation, and contact list generation. Since managing a call centre tends to cost businesses a lot in overhead and person-hours, most companies tend to outsource these responsibilities to an outside agency. When you partner with a telemarketing service agency or company, you’re putting all the stress and work required to manage a call centre on the shoulders of an experienced company of professionals. Hiring a telemarketing service for your company can also save your company the time needed to hire, train, manage, and motivate an entirely new wing of your sales staff.
There are four main types of telemarketing that a telemarketing agency will use based on the marketing strategy that your company wishes to undertake:
If you’re a small business and want to dip your foot into the telemarketing pool, then your head’s in the right place! Telemarketing is one of the most powerful tools we have today as sales leaders because it’s been proven time after time that customers love the personal connections and displays of high-quality customer service that only telemarketing can provide.
That being said, telemarketing isn’t an accessible business to get off the ground. You’ll have to hire a complete team, train them, and manage them so that they perform high-quality service for your clients. During most of your business’s starting phase, you’ll be spending a lot of time generating leads for your own business and trying to get a reputable list of clients to legitimise yourself. If you’re willing to put in the work and deal with the challenges that might come your way, then telemarketing might be an excellent small business option for you.
Being the traditional marketing method that’s done well despite the Internet age, telemarketing has many advantages that have given it its staying power:
The good news is that you don’t have to look far! Pearl Lemon Leads has a telemarketing team with years of experience generating qualified leads for companies across the globe. Suppose you’re looking for a cost-effective for your small business’s telemarketing and lead generation needs. In that case, the staff at Pearl Lemon Leads will ensure that you get the volume and quality of leads your small business has been waiting for, freeing you up to focus on the big ideas and projects that will continue to drive your business’s success forward. If you’re interested, you can book a call with us here!