Demand Generation vs Lead Generation: How Do They Work?

Source: 360 Integral Marketing Demand generation and lead generation are interchangeable in this industry. How are demand generation and lead generation different? It’s not difficult to figure out! The value of both is widely recognised, so many B2B marketers combine the two. You must, however, separate the two and have them work together sequentially to […]

How To Develop A B2B Demand Generation Strategy

HOW TO DEVELOP A B2B DEMAND GENERATION STRATEGY Source: High Alpha Demand generation strategies combine marketing and sales tactics that help companies meet their target customers in more personalised ways than traditional marketing and sales efforts. It is the process of generating demand for products or services. It’s about creating awareness and interest in your […]