As our schedules become busier each day, we can hardly go through cleaning time. We can’t even afford the time to do the deep cleaning, maintain hygiene, arrange things after moving, etc.
Cleaning goes beyond just tidying and vacuuming once every week. There are corners in the house that need professional attention– as they can do a better job and have the right tools to clean a property and leave it germ-free.
But the rising demand for these cleaning and janitorial services has made the field highly competitive. If you are working in the industry, I believe this competition has already started to affect your business.
It doesn’t matter how efficient your staff are or how excellent your services are. You need to boost your marketing efforts to maximize your business goals.
This is where you need to adopt marketing tactics to boost revenue and grow your business.
One of such ways is Email marketing.
Email marketing for cleaning services involves setting up email strategies to deliver highly targeted and personalized emails to your clients. This helps you customize client and prospect preferences and data for seamless interaction.
Technological innovations have brought swift changes. Cleaning service providers need to upgrade their communication and email strategies to remain relevant and keep up with the competition.
Of course, not every lead for your cleaning services will hire you, but with email marketing, you can continually remarket to them, which will develop relationships of trust and credibility– eventually converting them into actual clients.
Pearl Lemon Leads is a leading email marketing agency that can help you grow your business by establishing a well-rounded email marketing strategy.
Contact Us to find out more.
The impact of email marketing goes beyond just getting your messages into your prospect’s inboxes. It’s an opportunity any business shouldn’t be missing out on.
Statistics show that:
Several other studies show that email marketing is an effective marketing channel. As technology advances, email is propelled ahead of other communication channels. Also, in email automation, AI( Artificial Intelligence) has changed how customers receive and engage with emails.
Email marketing has many benefits. When used correctly, it can boost sales, generate new customers and help retain them.
Are you interested in learning more?
You can use cleaning services email marketing to inform your prospects and customers about all the other services you can deliver. For starters, email marketing is very affordable, even for small businesses.
Email marketing is a scalable and effective communication tool that is still widely used by most consumers.
You can use it to send targeted and personalized messages. It can also boost the effectiveness of your direct marketing campaigns.
Here’s what you have to gain when you set up an email marketing strategy for your brand:
You can connect with your subscribers daily without burning a hole in your pocket. What’s better is that you can talk about your work, promotions, launches and offers through segmenting and targeting your prospects. Additionally, The ROI on email marketing is significantly growing. Statistics show that for every $1 you spend on email marketing, you can expect an average return of $36. This by far outweighs any other marketing channel. So, even with a relatively small marketing budget, you can create a significant impact.
When you constantly contact your prospects, there’s a high chance that they will think about you first whenever they need help. What you have to do is get the right strategy in place.
With a solid email list, you can engage existing clients and attract new ones. Email marketing helps keep your subscribers updated about any new services or promotions. Every client you retain has a significant impact on your bottom line.
Keeping up with your clients and prospects after providing your services gives you an opportunity for them to offer feedback. And when you act on that feedback, you show them that you care and value them, strengthening relationships. Positive feedback validates your dental services, helps you stand out from your competitors and builds credibility.
Personalization in email marketing involves targeting email campaigns to specific subscribers by using the data and information you have about them. Further studies show that 74% of marketers say targeted personalization increases customer engagement, and they see an average increase of 20% in sales when using personalized experiences.
As a cleaning service, you have to maintain consistent communication for business continuity and survival. Consistent communications can:
This aspect shouldn’t be neglected. It’s a chance for your institution to keep the clients informed about your services. Additionally, this strategy will increase your customer’s lifetime value.
Now that you have seen how effective email marketing can boost your visibility and sales let us help you achieve your business marketing goals. We understand that managing your staff and other business needs can be exhaustive; email marketing shouldn’t be another thing on your plate.
Our team at Pearl Lemon Leads can take that burden off your back.
We can send emails to your clients on your behalf and target prospects.
The best part about this is that it’s pretty simple. Just tell us what type of relationship you want to establish with your clients. Email marketing can change the whole relationship between your clients and your company.
Take the boring out of your cleaning services with our targeted messaging. Our experts at Pearl Lemon Leads will create a tailored strategy to put your services ahead in the highly competitive industry.
Ready to get started?
Reach out to us today!.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
Email marketing remains one of the most effective ways a business can reach its audience directly. Come to think about it; it’s not like social media or other sites. You are not posting, hoping that your prospects see or view it. With email marketing, you are sending something to individual inboxes where they will definitely see it. They may not immediately open it, but they will see the personalized subject line and company’s name each time the notification pops up. In a way, you are communicating directly with your audience.
Don’t get it wrong. Social media is a great marketing strategy, but you should not put it ahead of your email marketing. Did you know that email has over 2.9 billion user accounts? That’s nearly three times as many user accounts as Facebook and Twitter combined. Furthermore, Facebook and Twitter combined make up 0.2% of the emails sent daily. This is a huge difference. If you have users and prospects opted in your email list, you can be sure that everyone on that list will receive the intended message.
This is tempting, but you have to do everything to resist this temptation. The best way to grow your email subscriber list that is beneficial to your company is to grow it organically. Besides the email addresses on those lists not being highly qualified leads, many email service providers will not allow you to use purchased lists. You need people who are sincerely and genuinely interested in your products and services. That’s why it’s best to do it organically.
Do it as often as you can– but without getting annoying. Otherwise, people will mark or report your email as spam. The balance depends from business to business. For some, once a month is okay. For others, twice a week. For many, as long as essential information needs to be shared. You can experiment and test your audience to see what they respond to best.
There are various ways to go about this. But you can start by: